Enhance the digital Marketing channels including SEDCO’s website and social media and grow the business through generating leads. The role focuses on organic Digital campaigns Google Analytics and social media, and reporting to optimize digital performance and ROI.
Responsibilities
· Plan, execute, and monitor digital marketing campaigns across LinkedIn, Facebook, Google, and email marketing to generate qualified leads, including leads for cloud-based solutions.
• Manage and grow SEDCO’s online presence across multiple channels and business directories while driving engagement to build brand authority.
• Coordinate website updates, landing page creation, and SEO optimization (on-page, off-page, and technical) to drive organic traffic and improve keyword rankings.
• Conduct regular SEO audits and keyword research to identify opportunities for content and technical improvements.
• Implement digital marketing best practices, including A/B testing for ads, landing pages, and CTAs to optimize conversion rates.
• Develop and implement email marketing campaigns (newsletters, ABM campaigns, lead workflows) aligned with B2B buyer journeys.
• Manage SEDCO’s social media presence by scheduling posts, responding promptly to comments and inquiries across platforms, and engaging with the audience to strengthen brand trust and generate interest in SEDCO’s solutions.
• Monitor, analyze, and report on the performance of all digital campaigns using Google Analytics, Google Search Console, LinkedIn Analytics, and other tools.
• Generate clear, actionable reports summarizing campaign performance and website metrics, sharing recommendations for continuous improvement with the marketing and sales teams.
• Track website traffic, keyword performance, user behavior, and lead conversion metrics to evaluate ROI and identify optimization opportunities.
• Conduct market and competitor research to identify trends, content opportunities, and best practices in Ai lead generation, especially for cloud-based solutions.
• Manage and update CRM records with leads generated from digital campaigns, ensuring seamless handover to the sales team.
Qualifications
• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3–6 years of experience in digital marketing.
• Solid Experience in google ads is necessary.
• Experience in promoting cloud-based solutions is preferred.
• Hands-on experience with Ai Tools, LinkedIn Campaign Manager, Google Ads, and email marketing platforms.
• An experience in SEO principles and website content management is necessary.
• Solid experience in Google Analytics, Google Search Console, and reporting best practices.
• Strong written and verbal communication skills in Arabic and English.
• Ability to manage multiple projects with attention to detail and deadlines.
• Interest in technology, digital transformation, and AI/cloud sectors.
• Analytical mindset with a proactive attitude and willingness to learn.
