Role Purpose

To lead the team of Merchandisers to ensure resources are utilized efficiently and effectively to deliver on in-store visibility

objectives and maintain smooth in-store operations, while talent is being developed to better serve the brands and the customer.

Key Accountabilities

Manage Resources Effectively & Efficiently

Set a journey plan for Merchandisers that delivers on the coverage target assigned and based on business need. Ensure Merchandisers are following the journey plan with discipline.
Ensure Merchandising resources are utilized efficiently, identify opportunities to utilize resources better, and opportunities to improve coverage, as long as the return on investment is justified.
Deploy/Manage any potential additional Event Resources (provided on exceptional basis) in an efficient and effective manner.
Plan Merchandisers leaves in a way to avoid overlapping, and have a replacement plan if needed.

Build Merchandisers Capability

Ensure merchandisers classroom training is conducted on basic brand knowledge as well as other skills required for the job like communication, negotiation, managing a team etc…
Ensure Merchandisers have the right on boarding program including clear job description, KPIs, responsibilities & accountabilities.
Provide on-the-job training for merchandisers in the field by shadowing them and providing feedback.
Spend a minimum of 2 hours daily on Merchandisers on-the-job training based on aligned journey plan.

Merchandises Career & Development

Evaluate Merchandisers performance on frequent basis by providing action plan and feedback (at least 1 feedback/day to be given).
All Merchandisers should have a performance review conducted at least once a year.

Store Service Level Agreements

Ensure Service Agreements are signed with each store, stating the service commitments from our side to customer and vice versa. This includes merchandising support, delivery support, replenishment schedule etc…
Track execution of service agreements by store and highlight any discrepancy to channel head.

Enable Merchandisers to deliver Quality In-Store Execution

Deploy to merchandisers the yearly corporate agreement by customer and the monthly initiative agreements by store. Through the merchandisers, ensure all agreement elements are executed across all stores both on-shelf, off-shelf and across all multi locations.
Maintain compliance tracking of all agreement elements and report to SDO team on frequent basis all discrepancies in execution vs agreement.

Deliver Competitor Reports

Share Competitor activity report on monthly basis with the sales and business development team.
Activities to capture include new launches, off-shelf displays and promotions, new POSM, pricing, leaflet inserts, planogram changes etc…

Academic Education & Professional Certifications

Operational & Managerial Experience

Transmed

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