As a
Performance Marketing Specialist, you will play a crucial role in driving the success of our mobile games by acquiring and engaging new users. You will be responsible for executing user acquisition campaigns across various advertising platforms, optimizing marketing performance, and analyzing campaign data to acquire high-value users and maximize return on investment for our mobile games. This role requires a strategic mind, analytical skills, and creative flair.
Responsibilities:
- Take part in defining the overall User Acquisition strategy for new and existing games to maximize its growth profitably, month over month, year after year
- Campaign management/analysis, including optimization and monitoring of campaigns, budget allocation, leading A/B tests and identifying new channels
- Owning the relationships with internal and external stakeholders (e.g. talking with partners on how to improve campaigns and gather the latest insights, working together with game teams on aligning paid marketing and product strategies, communicating paid marketing performance with the game and product teams)
- Contributing to the creative ideation and strategy: you will get the chance to work closely with marketing artists to create and test our next top ads
- Drive a relentless culture of experimentation on all key existing channels, while also ideating and establishing new marketing funnels for the game(s) you are in charge of
- Stay up-to-date on industry trends, competitor strategies, and emerging advertising technologies. Leverage this knowledge to enhance our marketing efforts
Requirements
- 2+ years of performance marketing working experience, ideally on mobile apps or games
- Demonstrate the ability to effectively manage and optimize acquisition budgets with clear ROI targets
- Experience in working with digital marketing platforms, and up-to-date on privacy/attribution challenges
- Enjoy working with data, and has the ability to break complex problems into smaller ones
- Fluency in spreadsheet software, including Microsoft Excel and Google Sheets
- Proactivity, independence, and "get it done" mentality
- A curious and diagnostic mindset
- Ability to take full ownership of game's paid marketing operations and strategy
- A genuine passion for games, particularly mobile games
- Excellent written and verbal communication skills
Nice to have:
- Understanding of mobile marketing ad tech: game measurement tools, attribution providers, programmatic advertising, etc
- Advanced Excel knowledge
- SQL experience
- App Store Optimization experience
- Knowledge of ad monetization tech, tools, and systems
- A strong understanding of Arab mobile gamers preferences and behavior
