Responsibility and Focus
The designer is responsible for creating visual designs for various mediums such as print, digital, social media and broadcast. They create designs that effectively communicate the message and goals of the campaign while also resonating with the target audience. This may include creating layouts, typography, illustrations, and infographics. Additionally, they may create and maintain design guidelines, to ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time.
The Designers collaborates with other members of the creative team, such as copywriters and art directors.
Main Tasks
Technical & Product
The Designer is responsible for the conceptualizing and designing of digital content across a variety of asset types. This role will partner closely with the team to deliver high-quality agile digital content. This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences. This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.
• Working under supervision and within brand guidelines, and timelines
• Designing and producing online content, including social media, display banners and art direct still/video shoots.
• Collaborating with other super talented team members
• Strong capabilities and interest is audio-visual content that is visually captaving on social media and keeps up with trends
Business Acumen & Operational Efficiency
• Collaborating with creative and CS teams to ensure that all designs align with the brand image
• Ensuring consistency in designs and content across all company platforms.
• Reviewing product positioning and online marketing content to identify room for improvement
• Staying up to date with emerging digital trends and culture and using these to make recommendations to SC
• Articulating and presenting creative ideas/treatments
Education and Experience Required
• 0-2 years experience as a Designer
• Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand’s VBL – Visual Brand Language/Design Guidelines)
• Work across asset types (static, video, animation); review existing content and identify how to pivot into “testable” assets
• Comfortable challenging the team and asking the right questions to push work forward
• Strong conceptual, composition, photo art direction and ideation skills – digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere
• Well-versed in best practices for various digital social media deliverables – video and display
• Detail-oriented – very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins
• Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion.
• Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)
• Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities
• Ability to manage multiple creative projects
• Bachelors, BFA, degree preferred, majoring in art, graphic design, or advertising
• Experience working in an agency or in-house design department
• Have a good understanding of digital design
• An understanding of responsive design and how to get the most from design across all devices – mobile, website, apps
• Consistently design to a high standard with target audience in mind
• Keep abreast of current design trends and implement these into your own work
• Ensure that design ideas are communicated clearly (in writing and verbally) to colleagues and clients
