About us:
MBC GROUP is the leading and largest media company in the Middle East and North Africa (MENA) region, that is home to over 17 leading TV channels, two radio stations, and Shahid – the world’s leading Arabic streaming platform.
Shahid MBC is a leading digital platform in the Middle East, providing high-quality streaming services for a diverse range of content. We are committed to delivering exceptional user experience and expanding our offerings to meet the evolving needs of our audience.
Position Overview:
We are seeking a Product Manager with a strong user experience mindset and a passion for crafting intuitive, engaging, and delightful digital experiences. The ideal candidate will play a key role in elevating Shahid’s user experience across all touchpoints — from onboarding and navigation to playback and engagement — driving measurable improvements in the overall user experience.
This role sits within the Experience & Engagement stream and requires close collaboration with internal teams (Design, Research, Engineering, Data, and Business) to translate user insights into seamless, high-quality product experiences across Shahid’s web, mobile, and TV platforms.
Key responsibilities and accountabilities:
- Define and execute the product strategy and roadmap for user experience improvements across Shahid’s web, mobile, and TV applications.
- Partner closely with UX/UI designers and researchers to translate user insights, usability testing, and behavioral data into actionable product requirements.
- Own end-to-end user journeys — including onboarding, navigation, search, playback, and engagement flows — identifying friction points and opportunities for improvement.
- Collaborate with cross-functional teams, including Business, engineering, design, and marketing, to deliver high-quality experiences on time.
- Manage product documentation, requirement gathering, and execution follow-ups for new features, experience enhancements, and design system adoption.
- Define, run, and analyze A/B tests and experiments to validate design decisions and optimize the user experience.
- Conduct market research, competitive benchmarking, and user feedback analysis to identify trends and opportunities for experience enhancements.
- Analyze data to identify key experience metrics, user value, and journey performance, driving continuous optimization.
- Champion accessibility, localization (including Arabic-first RTL experiences), and platform consistency across all user touchpoints.
- Foster innovation and ensure efficient collaboration across teams.
Requirements:
- Bachelor’s degree in Business, Computer Science, Design, Human-Computer Interaction, or a related field; Master’s degree is an advantage.
- 7+ years in product management with a proven track record in consumer-facing digital or platform-based products.
- Demonstrated experience improving user experience across multi-platform products (web, mobile, TV), ideally in streaming, media, or entertainment.
- Strong analytical and data interpretation skills with hands-on experience in leveraging analytics and experimentation tools for decision-making.
- Solid understanding of UX design principles, usability testing, user research methods, and design systems; familiarity with tools such as Figma is an advantage.
- Experience in delivering use cases, journey maps, gap analysis, and functional requirements.
- Experience in creating feature mock-ups, wireframes, prototypes, reports, and presentations when required.
- Excellent communication and interpersonal skills, with the ability to advocate for the user across the organization.
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
- Knowledge of the broadcasting or streaming industry is an advantage; Arabic language skills and familiarity with MENA audiences are a plus.
KAB;
