The Internal Channel Account Manager acts as a vital link between internal teams and external channel partners, driving end-to-end sales execution and business growth. This role is responsible for identifying and developing new client accounts and partners, managing the full sales cycle, and ensuring alignment with revenue targets, and collaboration across internal sales, marketing, and technical teams.
Key Responsibilities
1. Partner Development
- Research and identify new potential partners and key vendors.
- Schedule and conduct introductory meetings to explore partnership opportunities.
- Collaborate with the Channel Manager to align VAD-led (Value-Added Distributor) partner initiatives.
- Gather and consolidate feedback from vendors to evaluate potential collaboration and co-marketing opportunities.
- Identify and help address enablement and technical gaps among partners.
2. Delegate Engagement & Event Support
- Reach out to potential delegates to encourage registration for vendor-led events.
- Develop and execute targeted email campaigns to promote delegate attendance at events.
- Plan and conduct year-end feedback surveys to gather insights from delegates.
- Review and analyse delegate acquisition performance to inform future strategies.
3 Strategy & Analytics
- Assist in developing partner co-marketing strategies with key vendors.
- Monitor and evaluate the success of delegate engagement activities.
- Set and track quarterly goals using data insights.
- Maintain regular weekly check-ins to assess progress toward quarterly objectives.
4. CRM & Communication
- Consistently update CRM systems with partner, lead, and delegate interaction data.
- Work with the marketing team to support promotional activities related to delegate acquisition and partner engagement.
- Ensure data accuracy to support reporting and decision-making.
Skills and Qualifications
Education
- Bachelor’s degree in business administration, Marketing, Communications, Computer Science or related field.
Experience
- 1–3 years of experience in channel sales, business development, or partner engagement roles.
- Experience using CRM platforms e.g. ZOHO.
Language Skills
- Fluency in English and a language of the region is required.
Competencies:
- Strong communication and interpersonal skills.
- Organized, data-driven, and able to manage multiple tasks in a fast-paced environment.
- Proficient in event coordination, delegate outreach, and CRM management.
- Ability to build and maintain partner/vendor relationships.
- Results-oriented with strong problem-solving skills.
Reports to:
Sales Team for the Region
