Job Summary
VTEL Holdings Limited-Jordan is seeking a results-driven and strategic Senior Marketing Specialist to lead and execute marketing initiatives within the telecommunications sector. The ideal candidate will combine strong analytical capabilities with creative thinking to drive customer acquisition, optimize campaign performance, and support overall business growth. This role requires close collaboration with internal teams, external partners, and distributors to ensure effective execution of marketing strategies.
Interested and qualified candidates can send their resumes to:jobs@vtel.jo
Key Responsibilities
- Develop and execute integrated marketing strategies aligned with business objectives and revenue targets.
- Manage and optimize digital advertising campaigns, particularly on Meta (Facebook & Instagram), ensuring maximum ROI, cost efficiency, and optimal CPC.
- Identify and evaluate the most effective lead generation channels and implement data-driven budget allocation strategies.
- Monitor, analyze, and report on campaign performance, providing actionable insights and continuous optimization.
- Plan, allocate, and manage marketing and advertising budgets in alignment with campaign objectives and overall sales targets.
- Collaborate and coordinate closely with external advertising agencies to ensure effective execution, performance, and brand consistency.
- Lead the planning, organization, and execution of internal and external events, including product launches and promotional activities.
- Manage and oversee content across multiple brand platforms/pages, ensuring consistency, engagement, and alignment with brand guidelines.
- Maintain strong brand positioning and ensure consistency across all marketing channels and touchpoints.
- Work closely with distributors to ensure adequate stock availability of telecom products such as routers, signal boosters, and related devices.
- Apply creative thinking to develop innovative marketing campaigns and initiatives that drive customer engagement and growth.
- Ensure all marketing activities comply with relevant telecommunications regulations and advertising standards.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, with strong expertise in Meta advertising platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills.
- Experience in the telecommunications industry or a related field is highly preferred.
- Proficiency in tools such as Google Analytics, CRM systems, and marketing automation platforms.
- Experience with multi-channel performance marketing (e.g., Google Ads, SEO/SEM).
Key Competencies
- Strategic Thinking
- Data-Driven Decision Making
- Communication & Collaboration
- Leadership & Teamwork
- Creativity & Innovation
- Results Orientation
