Position Summary: The Senior Marketing Manager is responsible for planning, managing, and executing marketing
strategies across the group’s business units to strengthen brand presence, support sales growth,
and ensure alignment between subsidiaries. The role focuses on translating business objectives
into effective marketing initiatives while coordinating marketing activities across multiple brands
and markets.
Key Responsibilities:
Marketing Strategy & Execution
• Support the development and execution of group marketing strategies aligned with
business objectives.
• Coordinate marketing plans across subsidiaries to ensure consistency and effectiveness.
• Lead the implementation of integrated marketing campaigns across digital and
traditional channels.
• Monitor campaign performance and optimize activities to achieve marketing KPIs.
Brand Management & Communications
• Ensure consistent brand identity and messaging across all companies within the group.
• Oversee marketing materials, campaigns, and promotional activities.
• Support corporate communication initiatives, including internal and external
communications.
Digital Marketing & Performance
• Manage digital marketing activities including social media, SEO/SEM, online campaigns,
and CRM initiatives.
• Support digital transformation initiatives and adoption of marketing technologies.
• Track marketing performance using analytics and reporting tools.
Market Insights & Analysis
• Conduct market research and competitor analysis to support business decisions.
• Identify customer trends and opportunities for market expansion.
• Provide performance reports and recommendations to management.
Team Coordination
• Supervise and guide marketing team members across business units.
• Coordinate with sales, operations, and management teams to align marketing initiatives.
• Support capability development and knowledge sharing within marketing teams.
Budget & KPI Management
• Manage allocated marketing budgets and ensure efficient utilization.
• Monitor ROI and effectiveness of marketing activities.
• Track KPIs and prepare periodic performance reports.
RequirementsEducation
• Bachelor’s degree in Marketing, Business Administration, Communications, or related
field.
• Professional certifications in Digital Marketing or Branding are an advantage.
Experience
• 7–10 years of marketing experience, including 5+ years in a leadership role overseeing
multiple brands or subsidiaries.
• Demonstrated success in driving growth through integrated marketing strategies.
• Experience managing multiple brands or business units preferred.
• Background in both B2B and B2C marketing is an advantage.
Skills & Competencies
• Strong marketing planning and execution skills.
• Analytical and data-driven decision-making.
• Leadership and team coordination abilities.
• Excellent communication and stakeholder management skills.
• Proficiency in digital marketing tools and performance analytics.
