Avertra is a global digital experience and transformation company on a mission to simplify life through technology.
With headquarters in the U.S. and operations in the UAE, Jordan, India, South Africa, and beyond, we deliver cutting-edge solutions for utilities, public sector, and financial institutions through our platforms:
- MiCustomer (DXP): Customer experience platform for utilities and citizen services.
- MiFlow (AI-powered modernization suite): Enables code-to-code transformation and intelligent automation.
- DXS: Digital transformation services across SAP, Mendix, and cloud ecosystems.
We are seeking a Marketing Leader who will define and drive Avertra’s global marketing strategy, working hand-in-hand with our Brand & Creative Lead to amplify our story across digital, enterprise, and investor audiences. This role sits at the intersection of storytelling, strategy, and growth.
You’ll transform complex technology narratives (AI, SAP, Mendix, utilities, digital, MiCustomer) into emotionally compelling campaigns that inspire decision-makers, attract talent, and fuel our next stage of growth.
What is the ideal candidate persona:
- You are both strategic and hands-on, equally at home crafting a brand narrative or dissecting campaign data.
- You think in systems, stories, and human experiences.
- You thrive in fast-moving environments where creativity, intellect, and authenticity are valued.
- You understand the DNA of Avertra — engineering roots, human empathy, and global vision — and can bring that story to life at scale.
Main Job Responsibilities
Strategic Leadership
- Define and own Avertra’s global marketing strategy across brand, product, and regional dimensions.
- Align marketing priorities with Avertra’s revenue growth playbook.
- Partner with the CEO to craft investor and client ready narratives and ecosystem-level storytelling.
- Lead quarterly planning cycles and measure marketing ROI through data-driven KPIs (pipeline influence, brand reach, engagement, conversion).
Product & Solution Marketing
- Translate Avertra’s platforms and services into differentiated market positioning.
- Develop GTM strategies and content for key verticals — Utilities, Public Sector, Financial Services.
- Enable the sales team with powerful value messaging, case studies, playbooks, and competitive insights.
- Support proposal and RFP teams with refined brand narratives and visuals.
Brand & Content Ecosystem
- Collaborate closely with the Brand & Creative Lead to maintain a unified voice, visual identity, and content rhythm.
- Oversee the content production calendar — including blogs, LinkedIn, thought leadership, webinars, and event activations.
- Curate Avertra’s AI + Human Innovation narrative across earned, owned, and paid media channels.
- Elevate the visibility of Avertra’s leadership team through executive communications, public speaking, and awards.
Digital & Growth Marketing
- Oversee Avertra’s digital presence — website, SEO, LinkedIn, and campaign analytics.
- Manage lead generation funnels, partner campaigns, and performance marketing tied to enterprise accounts.
- Define and manage marketing tech stack integrations with CRM, lovable, n8n workflows, and analytics dashboards.
Team & Culture
- Lead and mentor a growing global marketing team (content, digital, PR, events).
- Cultivate collaboration between creative, technical, and business teams — enabling agile marketing cycles aligned with Avertra’s AI-driven innovation culture.
- Support global employer branding and internal storytelling initiatives celebrating our diverse, STEM-driven community.
Requirements
Needed Competencies
Analytical & Strategic Thinking - Strong business acumen and ability to connect data to decision-making
- Capable of translating insights into actionable marketing strategies
Marketing Execution
- Expertise in campaign planning, digital advertising, and audience segmentation
- Comfortable working with metrics and marketing automation tools
Communication & Collaboration
- Excellent written and verbal communication skills
- Ability to align diverse teams (Product, Sales, Delivery) under a shared strategy
Innovation & Curiosity
- Passion for learning emerging technologies and market shifts
- Brings fresh ideas rooted in data, research, and experimentation
Avertra-Specific Traits
- Global Mindset: Tailors strategies to diverse audiences across regions
- Simplify Life DNA: Makes complex technical offerings clear, engaging, and human
Education Bachelor’s degree in Marketing, Business, Data Analytics, or a related
field.
Experience
- 7+ years in marketing leadership, ideally in B2B tech, SaaS, AI, or digital transformation sectors.
- Experience marketing to enterprise and public sector clients.
- Proven experience in market research, competitive analysis, and go-to-market execution
Knowledge, Skills and Abilities
- Strong understanding of digital marketing, B2B buyer journeys, and marketing analytics
- Proven record in GTM strategy, pipeline generation, and brand storytelling.
- Strong grasp of AI, cloud, automation, and digital experience technologies, able to communicate them simply and powerfully.
- Proficiency with CRM and automation platforms
- Exceptional written and verbal communication skills.
- Strong writing and content creation skills for both technical and executive audiences
- Comfortable collaborating across global time zones and
- leading hybrid creative/analytical teams.
Preferences
- Experience marketing enterprise SaaS platforms or consulting services
- Familiarity with utilities, public sector, or digital transformation industries
- Experience with growth marketing, ABM (Account-Based Marketing), or data-driven segmentation
Travel - Occasional travel to client events, conferences, or trade shows.
Benefits
Our Mission is to Simplify Life. We are looking to Simplify and automate complex decision-making for customer-centric industries, like Utilities, Financial Services, Logistics, and commerce, that drive the world's economies, and you have the chance to join the revolution. We are trying to solve huge challenges in today's enterprise that are directly impacting the employee and customer experience.
What can we promise you:
You’ll join a global family of awesome, passionate people that are working together to build a sustainable, scalable ecosystem committed to using logic to create a better experience.
We want you to help us become better. You will be empowered to drive change and innovate.
That we will invest in you. We will give you the opportunity to master your domain and drive excellence.
