About Jo Academy
Jo Academy is a pioneering Jordanian e-learning platform, established in 2014, offering high-quality, technology-driven education for students from primary to university levels across national, international, and training curricula. With a mission to empower the next generation of learners, Jo Academy supports over two million students with thousands of interactive courses and materials—including during the COVID-19 transition when it produced 5,000 educational videos in just 100 days.
Jo Academy is expanding into the regional market and integrating emerging technologies such as AI-powered adaptive learning, AR/VR, and virtual schools — all while retaining Jordan as its tech hub. The company blends education and innovation with social impact.
About The Role
The Branding Manager will be responsible for developing and executing Jo Academy’s brand strategy, ensuring a consistent, compelling, and engaging brand presence across all channels. This role requires strong creative direction, strategic thinking, and hands-on experience in brand development, visual identity, and content alignment.
Key Responsibilities
- Develop and manage Jo Academy’s overall brand strategy and identity.
- Oversee brand positioning, messaging, and tone across all communication platforms.
- Lead the creation and implementation of brand guidelines.
- Ensure all marketing materials, campaigns, and digital assets align with the brand strategy.
- Collaborate with marketing, design, product, and content teams to enhance brand consistency.
- Conduct market and competitor analysis to strengthen brand differentiation.
- Manage external agencies and creative partners when needed.
- Monitor brand performance and recommend improvements.
Required Qualifications
- Bachelor’s degree in Marketing, Branding, Communications, or related field.
- Proven experience (5-9 years) in branding, marketing, or creative direction.
- Strong understanding of brand strategy, visual identity, and content development.
- Experience in the education or digital platforms sector is a plus.
- Excellent communication, leadership, and project management skills.
- Creativity merged with analytical thinking.
What We Offer
- A dynamic and supportive work environment.
- Opportunity to shape and grow the brand of a leading educational platform.
- Competitive salary and growth opportunities.
