Location: Business Development Manager – B2C
Department: Business Development
Reports To: CEO
Industry: Educational Technology (EdTech)
Experience Level: Senior (8+ Years)
Company Overview
Jo Academy was established in 2014 as the first e-learning
platform in the Hashemite Kingdom of Jordan and the region. The platform
provides various educational services to create an integrated and interactive
educational journey for both national and international school students, as
well as university students. It also offers numerous training courses using the
latest technologies, technology, and artificial intelligence to facilitate the
flow of information to students in line with the rapidly evolving times.
At Jo Academy, we believe in fostering innovation and
creativity. As a leader in Edu. Tech field, we are committed to delivering
exceptional products/services that make a difference in our customers’ lives.
Our team is passionate, diverse, and dedicated to excellence.
Our Vision
Believing that youth are the force of change and
the builders of a promising future, and as an essential part of Jo Academic's
moral, national, social, and religious role, we strive for Jo Academic to be
the first and largest platform that facilitates their path to
achieve this noble goal.
Job Summary
We are seeking a dynamic and results-driven
Business Development Manager – B2C to lead our direct-to-customer (D2C) expansion efforts in the EdTech space. This role is ideal for a visionary leader with a strong track record in
opening new markets, establishing strategic partnerships, and driving growth in the educational or technology sectors.
As part of a leading EdTech organization delivering online classes and e-learning solutions for students from
Grade 1 to Grade 12, you will be responsible for shaping and executing our B2C growth strategy, working closely with marketing and operations to drive user acquisition, engagement, and retention.
Key Responsibilities
- Lead B2C Strategy: Develop and execute a comprehensive business development strategy targeting individual customers (parents and students) across key markets.
- Market Expansion: Identify, evaluate, and penetrate new geographical or digital markets to grow the company’s user base.
- Partnership Development: Build and manage strategic partnerships with educational institutions, digital platforms, influencers, and affiliates to boost visibility and sales.
- Team Leadership: Manage and mentor a high-performing business development team; set targets, monitor performance, and support growth.
- Cross-Functional Collaboration: Work closely with marketing, operations, and academic content teams to ensure alignment on customer needs and campaign execution.
- Performance Metrics: Define, track, and report on key performance indicators (KPIs) for B2C growth initiatives.
- Customer Understanding: Maintain deep knowledge of our customer personas, including parent and student pain points, motivations, and buying behavior.
- Product Positioning: Support go-to-market strategies for new products, pricing, and promotional campaigns.
Qualifications And Requirements
- Minimum 8 years of proven experience in business development, with at least 3 years in a leadership role.
- Demonstrated success in opening new markets and leading B2C acquisition strategies.
- Background in the educational sector or technology-driven environments is strongly preferred.
- Strong knowledge of digital sales funnels, consumer behavior, and conversion optimization.
- Excellent communication, negotiation, and leadership skills.
- High energy, hands-on approach, and a proactive, entrepreneurial mindset.
- Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.
- Fluency in English is required; Arabic is an advantage.
Preferred Candidate Traits
- Strategic thinker with the ability to execute tactically.
- Charismatic leader and motivator.
- Adaptable to fast-paced, rapidly changing environments.
- Passionate about education and digital transformation.
