Role Overview
At Adpro&, we believe thumb-stopping content starts with scroll-worthy storytelling. We’re on the lookout for a Social Media Content Creator with 2–3 years of experience in crafting bold, engaging content that resonates across platforms. This isn’t just about making things look good, it’s about creating ideas that connect, spark engagement, and reflect culture.
You’ll bring fresh thinking, strong visual instincts, and the ability to shoot, edit, and deliver creative across formats. Whether it’s a TikTok trend, an Instagram Reel, or a carousel that tells a story, you know how to bring brand narratives to life. You’ll collaborate with account managers, creatives, and clients to produce content that’s strategic, on-brand, and built to perform.
Main Responsibilities
- Generate creative ideas and concepts for social media content, including text, images, & videos.
- Develop high-quality, engaging, and shareable content that aligns with the brand's voice and messaging.
- Collaborate with the CS Managers and other stakeholders to understand audience personas, industry trends, and campaign objectives.
- Ensure content is tailored to different social media platforms and their specific audience preferences.
- Brainstorming, briefing, and overseeing the production of content related to client’s launches and new projects
- Shooting, editing, creating and finalizing of social media content. Including Reels, TikToks, and short social media videos using graphic design tools and software.
- Maintain a consistent visual style and brand identity across all social media platforms.
- Stay up-to-date with social media trends, and platform updates.
- Manage the storytelling behind each creative output to ensure it is clear, concise, and true to the content.
- Experiment with different content formats and posting schedules to maximize reach and engagement.
- Coming up with proactive ideas and implementation for the clients, to upsell and increase revenue
Skills & Competencies
- 2–3 years of experience in content creation for brands or agencies
- Proficiency in short-form video editing and basic graphic design tools
- Strong visual sense and understanding of platform behavior
- A passion for storytelling, creative collaboration, and digital culture
- Degree in Marketing or a related field
- Experience working in or with creative/marketing agencies
