Job Summary:
The Senior Marketing Officer is responsible for executing and optimizing marketing strategies to enhance brand presence, drive showroom traffic, and support overall brand development for a leading Chinese automotive brand. This role requires a balance of creative thinking and data-driven decision-making to lead impactful campaigns across digital and offline platforms, ensuring alignment with business objectives.
Key Responsibilities:
- Brand Development: Implement strategies to strengthen brand image and recognition in the Jordanian market.
- Social Media Management: Create content, track engagement, and drive audience growth across platforms.
- Traffic Generation: Utilize tools and budgets effectively to increase relevant showroom visits.
- Market Analysis: Monitor competitor activities and provide insights for strategic adjustments.
- Campaign Execution: Manage and adapt marketing campaigns for optimal performance.
- Offline Marketing: Lead events, sponsorships, and promotions to enhance customer engagement and visibility.
- Cross-functional Coordination: Collaborate with internal teams and external agencies to ensure cohesive marketing efforts.
Qualifications & Skills:
- Bachelor’s degree in marketing, Business Administration, or related field
- 4+ years of experience in marketing, preferably in the automotive industry
- Strong content creation, campaign management, and analytical skills
- Proven ability to manage marketing budgets and track ROI
- Excellent communication, coordination, and brand management capabilities
