Responsibilities
Content Creation
- Create social media content for KEO's corporate LinkedIn and other social channels, covering projects, achievements, expertise, and people.
- Transform editorial, project, and service-line content into social media posts, carousels, short-form videos, and graphics.
- Ensure all content aligns with KEO's brand guidelines and obtain approvals from the Head of Creative when required.
Executive & Leadership Social Media Support
- Develop ready-to-post content for Managing Directors, tailored to their individual voice and professional brand.
- Coach and support Managing Directors to maintain consistent posting and engagement on social media platforms.
Social Media Channel Management
- Own and manage the social media content calendar.
- Coordinate the scheduling and publishing of content across all social channels.
- Monitor audience engagement and respond to comments and messages as appropriate.
Brand Visibility & Campaign Support
- Increase KEO's visibility and credibility among key client audiences, particularly on LinkedIn.
- Support strategic business development efforts through targeted social media activity around major bids and pursuits.
- Collaborate with external digital marketing partners on paid social media campaigns.
Reporting & Performance Analysis
- Track and analyze social media performance metrics.
- Prepare monthly reports covering:
- Reach
- Engagement
- Follower growth among target audiences
- Managing Director account activity
- Recommend improvements based on performance insights.
Qualifications
Experience
- Minimum 5 years' experience in social media management or content marketing.
- Experience in B2B, professional services, or architecture, engineering, and construction (AEC) sectors is preferred.
- Demonstrated success in growing social media presence for both corporate brands and senior executives.
Technical Skills
- Strong social media content creation skills.
- Experience producing graphics and short-form video content.
- Proficiency with social media scheduling and analytics tools.
- Experience managing LinkedIn advertising and paid social campaigns.
Communication Skills
- Excellent written English communication skills.
- Ability to adapt tone and messaging for different senior stakeholders and executive voices.
Stakeholder Management
- Ability to work effectively with senior leaders, creative teams, marketing teams, and external partners.
- Comfortable collaborating remotely with stakeholders across the Gulf region and Europe.
Preferred Competencies
- Strategic thinking and understanding of brand positioning.
- Strong organizational and content planning skills.
- Ability to balance multiple stakeholders and priorities.
- Data-driven approach to measuring and improving social media performance.
