About the Company
*Confidential*
We are a leading regional group specializing in manufacturing and integrated solutions within the building materials industry. Operating across the Middle East, we design, develop, manufacture, and distribute a comprehensive portfolio of construction materials and systems for building and infrastructure projects.
We are looking for a Digital Marketing Executive with 2–4 years of experience in digital marketing to join our Central Marketing Team and support activities across our brands and regional markets. The role focuses on website management and optimization, digital campaigns and performance analysis to strengthen our digitalpresence and generate qualified leads.
Key Responsibilities
- Manage website content updates, ensuring product information, news and other content remain accurate, up to date and consistent across our regional websites.
- Coordinate website improvements and landing pages with content, design and development teams to enhance usability and support marketing objectives.
- Support SEO activities, including keyword research, on-page optimization and improvements to website content and structure.
- Monitor website traffic and user behavior, identifying opportunities to improve engagement and conversions.
- Execute and optimize paid campaigns across Google Ads, Meta and other relevant platforms, managing targeting, budgets, and performance.
- Support campaign tracking and performance reporting, preparing clear insights and practical recommendations.
- Work with relevant teams to review lead quality and use their feedback to improve campaigns.
- Coordinate campaign requirements with content, design, and social media teams to ensure timely execution and consistent messaging.
What We’re Looking For
- Practical experience in digital marketing, including website content management, website optimization and campaign execution.
- Working knowledge of content management systems, SEO, Google Analytics 4 and Google Search Console.
- Strong knowledge of social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube, with an understanding of their features, content formats and audience behavior.
- Hands-on experience with Google Ads and Meta Ads Manager, along with an understanding of conversion tracking. Experience with Google Tag Manager is an advantage.
- Strong analytical skills and confidence using reporting tools to interpret and report results.
- Good communication skills in Arabic and English, with strong attention to detail and the ability to manage multiple priorities.
Qualifications
- Bachelor's degree in marketing, Digital Marketing, Communications or a related field.
- 2–4 years of experience in digital marketing, particularly in website content management, SEO and digital campaign execution.
- Relevant experience in digital marketing, particularly website content management, SEO and digital campaign execution.
- Experience with website content management systems, with an understanding of website structure, user experience and landing page optimization.
- Working knowledge of Google Analytics 4 and Google Search Console, with the ability to analyze website performance and identify improvements.
- Strong knowledge of social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube, and their features, content formats and audience behavior.
- Hands-on experience with Google Ads and Meta Ads Manager, including campaign optimization and conversion tracking. Knowledge of Google Tag Manager is an advantage.
- Strong analytical and reporting skills, including proficiency in Excel or Google Sheets.
- Strong written and verbal communication skills in Arabic and English, with good organizational skills, attention to detail and the ability to coordinate with multiple teams.
- Relevant certifications in digital marketing, analytics or paid advertising are an advantage.
