Make an Impact with Petra Ride
At Petra Ride, marketing is more than creating campaigns.
We’re building a brand that connects riders, captains, and communities, where every message, experience, and interaction shapes how people see us and why they choose us.
We’re looking for a Branding & Marketing Manager who combines strategic thinking, creative judgment, and strong execution.
Someone who understands how to build a brand, turn business priorities into meaningful campaigns, and lead a team from a good idea to measurable results.
🎯 What You’ll Own:
- Develop and execute Petra Ride’s brand and marketing strategy.
- Shape our positioning, messaging, tone of voice, and visual identity across channels.
- Build and manage the marketing plan, calendar, and budget.
- Lead integrated campaigns across digital, social media, outdoor advertising, events, and offline activations.
- Own campaigns from research and briefing through creative development, launch, and evaluation.
- Oversee content strategy, creative direction, and social media presence.
- Lead marketing activities for new services, launches, and market expansion.
- Manage agencies, freelancers, influencers, production partners, and media relationships.
- Work closely with Growth, Business Development, Product, and Operations to align campaigns with business priorities.
- Lead and develop the marketing team, setting clear expectations and high standards.
- Track performance, manage spend, and turn campaign insights into better decisions.
🧠 We’re Looking for a Brand Builder
We love marketers who are curious about people and thoughtful about what makes a brand matter. You’re someone who:
- Wants to understand why people choose one brand over another.
- Connects customer insights and market trends to clear strategic choices.
- Thinks beyond individual posts to the full brand experience.
- Recognises strong creative work and can explain why it works.
- Knows how to write a brief that gives a creative team clear direction.
- Balances long-term brand building with immediate business priorities.
- Questions assumptions, tests ideas, and learns from results.
- Takes ownership and helps the team turn ideas into action.
✨ What We’re Looking For:
- 5+ years of branding and marketing experience, including experience managing a team.
- Proven experience developing brand strategies and delivering integrated campaigns.
- Strong understanding of brand positioning, customer segmentation, and consumer behaviour.
- Experience translating research and customer insights into marketing plans.
- Strong creative judgment across content, design, and production.
- Experience managing marketing budgets, agencies, and external suppliers.
- Ability to define campaign KPIs and evaluate performance against clear objectives.
- Strong understanding of the Jordanian market.
- Excellent communication, writing, and presentation skills in Arabic and English.
- Strong planning, leadership, and stakeholder management skills.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Preferred:
- Experience in ride-hailing, mobility, technology, marketplaces, or consumer services.
- Experience leading brand positioning or repositioning projects.
- Experience launching new products, services, or entering new markets.
- Familiarity with brand health measurement, including awareness, consideration, and preference.
- Experience using analytics and social listening tools to guide decisions.
- Experience managing public relations, external communications, or sensitive brand issues.
🌟 Why Petra Ride?
You’ll shape how people experience Petra Ride, lead a team with room to create, and influence how our brand grows.
You’ll work on real business challenges, bring ideas to life across channels, and see your work reach riders and captains every day. As Petra Ride continues to grow, you’ll help build a brand that earns recognition, trust, and preference.
🚀 Ready to Make an Impact?
If you see the connection between a strong brand, thoughtful creative work, and business results, we’d love to hear from you.
- Apply today and help shape Petra Ride’s next stage of growth.
