Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.
At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.
Think finance is stuffy? Think again.
We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome a dynamic/detailed-oriented/engaged/motivated
Arabic Creative Copywriter in our office in Amman.
We need a conceptual Arabic Creative Copywriter to act as the linguistic and cultural heart of our global creative team. Reporting to the Copy Team Lead, you will work directly on a day-to-day basis with the Head of Creative and Dubai Creative Team to turn global strategies into local impact. You are a key part of our global copy team, someone who doesn't just translate, but "transcreates", ensuring our voice hits home across the MENA region while staying aligned with our global vision.
Responsibilities
- Creative Partnership: Partner daily with the Art Director and Head of Creative to brainstorm original, Arabic-first campaign concepts.
- Team Collaboration: Work closely with the wider copy team to share insights, align on global messaging, and ensure a cohesive brand voice across all languages.
- Transcreation: Adapt global English campaigns for the MENA market, ensuring tone, humor, and cultural nuances are perfectly landed.
- Multi-Channel Copy: Write sharp, high-converting copy for social, video scripts, email, and performance ads in both Modern Standard and regional dialects.
- Brand Voice Alignment: Work with the Copy Team Lead and Arabic Copy Team to maintain and evolve our Arabic brand guidelines, ensuring a consistent personality across all touchpoints.
- Quality & Nuance: Take full ownership of Arabic grammar and cultural sensitivity, spotting issues early and ensuring every asset is polished.
- Regional Insight: Stay ahead of MENA trends and consumer behavior to keep our messaging fresh, relevant, and "of the moment.
Skills & Competencies
- Linguistic Versatility: Native-level Arabic (Khaleeji/Levantine nuances a must) with professional-grade English.
- Collaborative Mindset: A team player who enjoys riffing with an Art Director in real-time while contributing to the collective success of the copy team.
- Creative Partnership: Comfortable taking direct creative steer from the Head of Creative and translating it into impactful Arabic copy.
- Cultural Intuition: A deep understanding of the Middle Eastern market—you know what resonates in Riyadh as much as in Dubai.
- Proactive & Fast: Ability to handle multiple projects at once across a distributed team without dropping the ball.
Experience Requirements
- 2–3 years in creative agencies or fast-paced in-house teams as a Copywriter or Content Creator.
- Experience working on a range of Arabic creative work, from punchy social hooks to long-form storytelling.
- Experience working in a "Copy/Art" duo or within a larger copy team framework.
Perks
Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you’re sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more.
The benefits you can expect at your Equiti workplace include:
- Competitive salary package
- Performance-based bonus
- Medical insurance coverage for employees and family members
- Smart working options
- Employee wellness initiatives
- Personalized career development
- Company lunch in the office
- Regular company events
With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.
Equiti is an equal opportunity employer.
“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.
