Al Bustanji Motors is looking for a strategic and creative Senior Marketing Specialist to support the planning and execution of marketing activities across its automotive brands.
The role is responsible for developing marketing plans, managing ATL and BTL campaigns, coordinating with agencies and internal stakeholders, and ensuring that all marketing activities support brand awareness, lead generation, showroom traffic, and business growth.
Key Responsibilities
- Develop and execute marketing plans aligned with brand objectives and business priorities.
- Plan and manage ATL and BTL marketing campaigns across different channels.
- Support campaign planning for vehicle launches, offers, showroom activities, events, and brand activations.
- Coordinate with creative, media, production, digital, and event agencies to ensure high-quality execution.
- Work closely with sales, brand, showroom, and management teams to align marketing activities with business needs.
- Prepare campaign briefs, timelines, requirements, and follow-up plans.
- Monitor campaign performance and prepare clear reports and presentations for management.
- Ensure all marketing materials are aligned with brand guidelines, positioning, and communication standards.
- Manage marketing calendars and ensure campaigns are delivered on time and within agreed requirements.
- Support market research, competitor monitoring, and customer insights to improve marketing decisions.
- Follow up on marketing production requirements, approvals, suppliers, and execution details.
- Present campaign ideas, plans, and results clearly to internal stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, preferably within the automotive industry.
- Strong experience in ATL and BTL marketing.
- Solid understanding of marketing strategy, campaign planning, and execution.
- Experience managing campaigns, activations, launches, events, and promotional activities.
- Ability to coordinate with multiple stakeholders, agencies, suppliers, and internal teams.
- Excellent presentation and communication skills.
- Strong planning, follow-up, and project management skills.
- Creative, proactive, and results-oriented mindset.
- Good understanding of brand positioning, customer experience, and market trends.
- Ability to work under pressure and manage multiple campaigns at the same time.
- Strong reporting and presentation preparation skills.
