Role Description
The Search Engine Optimization (SEO) Team Lead is a full-time, on-site role based in Amman. This role is responsible for leading the SEO strategy and execution to increase organic visibility, traffic, and conversions for AutoBeeb’s digital platforms. Day-to-day tasks include planning and managing keyword research, on-page optimization, technical SEO improvements, and link-building initiatives. The SEO Team Lead will analyze performance using web analytics tools, prepare reports, and coordinate with content, marketing, and development teams to implement SEO best practices. This role also involves mentoring team members, staying current with search engine algorithm updates, and identifying opportunities to improve rankings in both regional and global markets.
Qualifications
- Strong expertise in Keyword Research and On-Page SEO for multilingual, multi-market websites.
- Proficiency in Link Building strategies and ethical off-page optimization techniques.
- Experience using Web Analytics tools (e.g., Google Analytics, Search Console) to monitor performance and guide decisions.
- Solid understanding of digital Marketing principles and how SEO integrates with broader marketing campaigns.
- Demonstrated experience leading SEO projects or teams, preferably in e-commerce or marketplace environments.
- Knowledge of technical SEO (site architecture, crawlability, indexation, page speed, structured data) is highly beneficial.
- Strong analytical, problem-solving, and communication skills, with the ability to present insights to non-technical stakeholders.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
- Familiarity with the automotive industry or Middle Eastern markets is an advantage.
