We’re looking for a Digital Marketing & Social Media Officer to join our team and take ownership of digital marketing, social media, campaign planning, tracking, targeting, and growth for our e-commerce platform.
What You’ll Do
- Plan, execute, and optimize digital marketing campaigns across different channels.
- Develop marketing plans to increase traffic, engagement, conversions, sales, and seller visibility.
- Manage and grow our social media channels and digital presence.
- Create audience segments and implement targeting and retargeting strategies.
- Set up and manage Google Tag Manager (GTM), conversion tracking, pixels, events, and marketing analytics.
- Monitor user journeys, campaign performance, conversions, and other key KPIs.
- Work with Google Analytics (GA4), Meta Ads, Google Ads, and other digital marketing platforms.
- Analyze campaign and user data to identify opportunities for improvement.
- Continuously test and optimize campaigns, audiences, creatives, landing pages, and conversion funnels.
- Plan promotional campaigns for products, sellers, seasonal events, and platform initiatives.
- Work closely with the product, content, and commercial teams to support growth.
- Stay up to date with digital marketing trends, advertising platforms, tracking technologies, and e-commerce growth strategies.
What We’re Looking For
- 2-4 years of hands-on experience in digital marketing, preferably in e-commerce.
- Strong practical experience with GTM, GA4, conversion/event tracking, and pixels.
- Experience with Meta Ads and Google Ads, including audience targeting and retargeting.
- Strong understanding of digital marketing funnels, customer journeys, and conversion optimization.
- Ability to develop and execute marketing plans independently.
- Comfortable working with data, analytics, and campaign performance reports.
- Good understanding of social media platforms and content strategy.
- Creative, analytical, proactive, and results-oriented.
- Ability to turn data and insights into actionable marketing decisions.
It’s a Plus If You Have
- Experience with e-commerce platforms or marketplaces.
- Experience with SEO and Google Search Console.
- Experience with email/CRM marketing and audience segmentation.
- Experience with A/B testing and conversion rate optimization (CRO).
- Experience working with online sellers, small businesses, or marketplaces.