🚀 We’re Hiring: Digital Marketing Specialist
📍 Location: Egypt / Jordan
💼 Employment: Full-time
Apps Wave Information Technology is looking for a Digital Marketing Specialist to strengthen our digital presence, generate qualified B2B opportunities, and communicate our technology capabilities to enterprise and government customers across the GCC.
This role is ideal for someone who understands B2B technology marketing and can turn complex technology, projects, products, partnerships, and expertise into compelling content and measurable business opportunities.
🔹 What You’ll Do
Digital Marketing Strategy
- Develop and execute digital marketing plans for Apps Wave.
- Translate company strategy, solutions, partnerships, and customer success into effective campaigns.
- Build monthly and quarterly content calendars aligned with target markets and decision-makers.
- Support expansion across Saudi Arabia, UAE, and the wider GCC.
B2B Content & Thought Leadership
- Create LinkedIn content, articles, case studies, product announcements, newsletters, videos, demos, infographics, landing pages, and sales enablement materials.
- Work with leadership, sales, product, and technical teams to turn complex technology into clear business messaging.
- Develop thought leadership around AI, digital transformation, enterprise technology, and software solutions.
LinkedIn & Social Media
- Manage the corporate LinkedIn presence for Apps Wave.
- Build campaigns around products, customer success, partnerships, events, and industry topics.
- Support executive personal branding and grow engagement with relevant B2B decision-makers.
Demand & Lead Generation
- Run and optimize LinkedIn, Google Search, ABM, retargeting, email, webinar, whitepaper, event, and demo campaigns.
- Work closely with Sales to target strategic accounts and decision-makers.
- Track leads throughout the funnel from engagement → MQL → SQL → opportunity → revenue.
Website, SEO & AI Search
- Improve website content, SEO, keyword strategy, landing pages, organic visibility, and conversion.
- Strengthen Apps Wave visibility across AI-powered search and answer engines.
Events & Partnerships
- Support event promotion, meeting-generation campaigns, booth content, live coverage, executive interviews, partner announcements, and post-event lead campaigns.
Marketing Automation & Analytics
- Use CRM and marketing automation tools to segment, nurture, score, and track leads.
- Own monthly marketing performance reporting covering campaigns, website, LinkedIn, leads, conversions, pipeline, ROI, and revenue contribution.
- Continuously test, analyze, and optimize marketing performance based on data.
🔹 What We’re Looking For
- 3–5+ years of digital marketing experience.
- Strong experience in B2B technology, SaaS, enterprise software, IT services, AI, or digital transformation is highly preferred.
- Strong English writing and communication skills; Arabic content capability is an advantage.
- Hands-on experience with LinkedIn, digital advertising, lead generation, SEO, website analytics, and technology content.
- Familiarity with CRM and marketing automation platforms such as HubSpot or equivalent.
- Strong analytical and reporting skills.
- Ability to understand technical products and translate features into clear business value.
- Ability to work independently in a fast-moving technology environment.
🔹 Tools & Skills
Experience with tools such as:
- Google Analytics & Google Search Console
- Google Ads & LinkedIn Campaign Manager
- HubSpot or equivalent CRM/marketing automation platforms
- Canva, Adobe, Figma, or equivalent
- ChatGPT, Claude, AI research/content/video tools
- Video editing, motion graphics, or AI video generation is an advantage.
🌐 Why Apps Wave?
You’ll work at the intersection of technology, AI, digital transformation, and enterprise solutions, with the opportunity to shape how our products and capabilities are positioned across the GCC.
If you’re a digital marketer who enjoys combining content, technology, creativity, data, and business growth, we’d love to hear from you.
📩 Apply now or send us your CV.
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