Strategic Planning & Leadership
- Develop the annual marketing strategy for all projects with a strong emphasis on digital growth.
- Review and report on the implementation of marketing strategies and KPIs.
- Develop the yearly marketing budget and ensure alignment with strategic objectives.
- Monitor market changes and competitor activities with a focus on digital trends and innovation.
- Build brand equity in the Jordanian market across traditional and digital channels.
- Enhance brand image and positioning through data-driven market insights and customer behavior analysis.
Digital Marketing & Performance
- Plan, manage, and optimize digital marketing campaigns across multiple channels (Meta, Google, programmatic, etc.).
- Review digital media plans and analyze campaign performance using tools like Google Analytics, and Meta Ads Manager.
- Optimize paid media campaigns based on daily and weekly performance reports.
- Lead the development and execution of a comprehensive social media strategy covering all projects.
- Expand organic and paid social media reach through partnerships, influencer marketing, and cross-posting with operators and tenants.
- Implement SEO/SEM strategies and website optimization to increase visibility and lead generation.
- Explore and deploy AI-powered tools for content creation, targeting, and performance optimization.
- Gurantee a yearly number of generated qualified leads that help in increasing sales and boost company performance.
Creative & Content Development
- Lead the creative development of integrated marketing campaigns, ensuring content is optimized for digital platforms.
- Manage all photoshoots and visual asset creation for the marketing library.
- Ensure brand consistency across all touchpoints, including online, print, and on-site branding.
- Collaborate with agencies to develop engaging, localized content for various digital formats.
Partnerships, Coordination & Execution
- Coordinate with operators and tenants for co-branded marketing initiatives and cross-promotional activities.
- Review operator marketing plans and integrate them within the overall strategy.
- Handle all PR-related activities, including media coordination and government communications.
- Manage third-party vendors, including creative, digital, and media agencies, ensuring KPIs and deadlines are met.
- Coordinate with all internal stakeholders (sales, leasing, operations) to align marketing initiatives.
Administrative & Budget Oversight
- Handle invoicing and vendor payments through the Oracle system.
- Track spending, ROI, and cost-efficiency across all campaigns and activities.
Qualifcations, Experience & Skills
Preferred Qualifications:
- Bachelor’s in marketing communications, Multi-Media or Journalism
- Masters or MBA desired
Preferred Experience:
- 10-12 years’ experience in marketing or advertising
- At least 3 years’ experience in a management / leadership role
- Marketing Agency / Event Company experience highly desired
Job-Specific Skills:
- Strong project management skills
- Experience in budgeting and procurement processes
- Excellent Communication Skills – verbal, written, multi-media, digital
- Proven leadership ability with complex teams
- Ability to prioritize complex projects
Competencies
- Problem Solving
- Negotiation
- Finance Basics
- Managing Projects
