Job Title: Global Retail Products & Channel Director
Location: Amman, Jordan-HQ
Seniority: Director Level
Company Overview:
DCP is a multi-national company, with operations in over 20 countries, and over 90 years of experience serving the construction industry with innovative products and solutions. The company specializes in developing, manufacturing, and marketing innovative construction materials, and offer one of the most extensive product ranges on the market.
Position Overview:
The purpose and role of the manager in this position are to lead the overall development and growth of Retail Product lines, delivering sustainable profitable sales growth across DCP subsidiaries:
- Bring added value by focusing on best practices specific to each channel in every country.
- Develop and implement a channel/brand/product/marketing strategy in coordination with Subsidiary General Managers and Group Function Heads.
- Consider the different competitive landscapes in each country when formulating country-specific strategies.
- Coach and lead Retail Channel Sales Managers, Product Line Managers, and Marketing staff at the subsidiary level. Also, manage all Marketing & Branding responsible managers as well as Product Line Managers and their staff at the Center.
- Act as the primary owner for a separate Marketing budget for the Retail business covering Advertising & promotions, Research, Exhibitions, Product and packaging development, Product Catalogues, Display & POS materials, etc.
Job Responsibilities & Duties:
- Distribution:
- Ensure DCP products are prominent for multi-product distributors.
- Develop a distribution strategy for each country and collaborate with distributors to ensure consistent availability in retail & wholesale trade, and impactful presence at retail outlets.
- Strategize to enhance DCP branding at key retail outlets.
- Ensure DCP products are listed and promoted on leading e-commerce platforms.
- Smart Pricing:
- Regularly update DCP database on prices of leading competitive products and assess their strengths and weaknesses.
- Product & Packaging Development / Upgrade.
- Display stands & in-store communication tools.
- Promotional Activity & Communication with Consumers:
- Website, Large & Medium-size Contractors, Small contractors & Applicators, Periodical Promotions, Advertising.
- Lead, Train, and Develop Sales Managers & Sales Reps. in each country.
- Manage a separate Retail business P&L by country.
- Market research & surveys:
- Develop a plan to conduct selective research and surveys in key countries to assess market size, DCP share, growth%, and end-user satisfaction.
- Business Travel & Online Meetings:
- Travel frequently to visit subsidiary countries.
- Utilize online Teams app frequently to follow up and review progress with Sales Managers and other Function Heads.
Candidate Profile:
Education:
- A bachelor’s degree is required. Majoring in Marketing or Finance is preferred.
Experience:
- Knowledge and experience in a similar industry are preferred.
- Ideally with 5 to 10 years of experience in Sales & Distribution with a successful track record across multi-countries in the MEA region.
- Marketing-oriented with the ability to optimize sales and brand equity
Key Skills and Qualifications:
- Excellent leadership skills: Able to lead a highly effective sales management team which can deliver outstanding growth, and to develop productive relationships with management colleagues and other stakeholders at all levels both internally and externally.
- Ability to develop and communicate business development plans effectively, as well as executing the plans.
- Financial acumen; able to analyze and assess financial data. Can translate such analysis into objective tasks.
- An outstanding figurehead and motivator. Charismatic with high levels of enthusiasm, and an energizer who makes things happen.
- Strong command of P&L management skills.
- Top-level analytical & negotiation skills.
- Fluency in Arabic & English. French is an advantage.
- Strong in Excel & PowerPoint – familiarity with SAP is a plus.
