About The Role
We are hiring a
Lifecycle Marketing Manager to own how users are engaged, guided, and monetized across our digital healthcare and publishing platform.
This role owns lifecycle marketing
from first user interaction through subscription decision, using structured signals, segmentation, journeys, and offers at scale.
The immediate focus is to
establish control, reliability, and explainability across lifecycle marketing before scaling volume. The role operates using
CleverTap across owned, assisted, and recovery lifecycle channels.
This is not a campaign role.
It is a
system-building marketing role.
Key Responsibilities
- Design and own the lifecycle marketing framework across key user stages
- Define marketing-relevant user behaviors, intent signals, and health context, translating them into segmentation and journey logic
- Turn signals into rules, rules into segments, and segments into journeys that support decision closure, not just engagement
- Build and manage multi-step, behavior-driven journeys across email and newsletters, push notifications, in-app messaging, WhatsApp, SMS, on-site and web-based messaging, and assisted outbound touchpoints
- Align messaging, content, and offers with user intent, urgency, health topics, and lifecycle stage
- Personalize plans, pricing, and offers based on observed user behavior
- Establish lifecycle governance, sequencing, timing, and experimentation discipline before scaling volume
- Partner closely with Product, Analytics, and Technology to ensure lifecycle signals, events, and journeys are accurate, reliable, and actionable
- Own lifecycle marketing performance across activation, engagement, and conversion, making outcomes explainable to stakeholders
Required Experience
- 4–6 years of marketing experience with clear ownership of lifecycle or marketing automation programs
- 2–3+ years operating lifecycle marketing in a product or subscription environment
- Hands-on experience with CleverTap (journeys, segmentation, event-based triggers)
- Experience with subscription or paid conversion models
- Strong understanding of events, funnels, and audience segmentation
- Experience operating in product-led digital environments with meaningful user scale
How We Work
- Highly collaborative across marketing, product, analytics, and technology
- Comfortable operating in change, ambiguity, and evolving priorities
- Outcome-driven, not activity-driven
- Open to feedback, iteration, and continuous improvement
- Positive, accountable, and pragmatic in day-to-day execution
Role Scope & Focus
- Focused on lifecycle marketing systems, not content production or creative execution
- Does not own performance advertising or traffic acquisition
- Not an execution-only or junior role
- Requires independent ownership, judgment, and cross-functional collaboration
How To Apply
When applying, your CV should clearly show:
- Ownership of lifecycle initiatives you personally drove end to end
- Hands-on CleverTap experience (journeys, segmentation, triggers)
- Measurable impact on activation and conversion
Applications without clear lifecycle ownership will not be considered.
