Job Title: Market Strategies & Planning Category Manager
Reports to: Commercial Director
Business Unit / Company: Jordan Converting
Function: Marketing
Location: Amman, Jordan
- Strategy and Policies:
- Contributes to the development and execution of the overall marketing strategy and policies for the assigned product category within the Nuqul Group.
- Integrated Marketing Plan:
- Collaborates with operational teams and corporate strategic planning to ensure a cohesive, integrated marketing approach for the category.
- Marketing Plan:
- Develops and manages an annual marketing action plan for the category, setting realistic targets, budgets, performance metrics, and contingency plans.
- Plan Implementation:
- Oversees the execution of the category marketing plans, ensuring Category Leaders align with strategic goals and deliver on commitments effectively.
- Market Audits:
- Conducts market audits within the relevant category to assess strengths, weaknesses, competitor activity, and market positioning.
- Market Research:
- Leads ongoing market research efforts to identify market trends and potential product or service innovations that align with Nuqul Group’s category strategy.
- Project Management:
- Manages strategic marketing initiatives, focusing on identifying and capitalizing on new category-related opportunities, whether product-based or channel-driven.
- Brand Strategies:
- Develops and implements category-specific brand strategies, ensuring each brand within the category achieves its objectives, contributes to overall portfolio value, and maintains strong market positioning.
- Product Development:
- Guides the new product development process within the category, driving innovation and ensuring product offerings align with market demands to secure competitive advantages.
- Agency and Channel Evaluation:
- Assesses the performance of agencies and communication channels supporting the category, ensuring maximum return on investment and making adjustments as needed.
- Leadership and Management:
- Leads and mentors the marketing team, ensuring effective performance and fostering the development of skills necessary to achieve the strategic goals of the category.
- Minimum 7 years of proven experience as an MS&P.
- Knowledge of product pricing, distribution, and positioning.
- Familiarity with latest marketing trends and best practices in FMCG.
- BSc/BA in Marketing, Communication, Business or related field.
- Experience in managing distributors.
You will love this job if you have:
- Teamwork & interpersonal skills.
- Ability to form working relationships with people at all levels.
- Agility.
- Results Orientation.
