We are looking for a Social Media & Content Creation Specialist to create and execute engaging, platform-native content across the company’s social media channels. The role focuses on delivering content that aligns with brand guidelines and commercial priorities, while supporting day-to-day social media management and driving engagement across Meta platforms and LinkedIn in coordination with Sales and HR teams.
Key Responsibilities
- Develop and manage monthly and campaign-based content calendars aligned with marketing and sales objectives.
- Translate promotions, key messages, and category focus into clear content themes.
- Adapt content plans per platform based on audience behavior and best practices.
- Lead content ideation and concept development with a strong focus on platform-native formats.
- Create content across formats including reels, short videos, carousels, static posts, and stories.
- Develop scripts, captions, and visual direction while ensuring brand consistency.
- Stay updated on content trends and platform updates and apply them where relevant.
- Ensure all content follows brand guidelines, tone of voice, and visual standards.
- Manage end-to-end execution from concept to final delivery.
- Balance creative storytelling with commercial messaging and clarity.
- Schedule and publish approved content across Meta platforms and LinkedIn.
- Ensure timely and accurate content deployment aligned with campaign timelines.
- Monitor content performance and prepare regular reports on reach, engagement, and effectiveness.
- Analyze results and provide insights to optimize content performance and planning.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communication, or a related field.
- 2–5 years of experience in social media and content creation.
- Strong skills in creating written, visual, and short-form video content.
- Experience with Meta platforms (Facebook & Instagram) and LinkedIn.
- Familiarity with content creation and editing tools .
- Good understanding of social media best practices and performance tracking.
