About The Role
We are looking for a data-driven and creative Digital Marketing & Communication Specialist to join our growing team.
In this role, you will plan and execute digital campaigns, manage online content, coordinate with creative agencies, and ensure brand consistency across all communication channels.
You will play a key role in analyzing performance data and turning insights into actions that enhance engagement, brand visibility, and business growth.
Key Responsibilities
- Develop and implement digital marketing strategies to promote the company’s products and services across multiple platforms.
- Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, etc.) to increase followers, engagement, and leads.
- Plan and execute paid campaigns (Meta Ads, Google Ads, etc.), ensuring proper targeting, budgeting, and ROI tracking.
- Monitor campaign performance using Google Analytics, Meta Business Suite, and other tools, and prepare monthly performance reports.
- Coordinate with creative and media agencies to develop marketing materials that align with the brand identity.
- Create and manage content calendars, ensuring consistent tone, design, and messaging across all digital platforms.
- Support offline marketing activities such as events, exhibitions, and promotional campaigns.
- Collaborate with internal departments (Sales, HR, Operations, etc.) to align marketing initiatives with company goals.
- Stay up to date with digital trends, tools, and competitors’ activities to ensure continuous improvement.
Qualifications & Skills
- Bachelor’s degree in Marketing, Digital Media, Business Administration, or Communication.
- 5–8 years of experience in digital marketing and brand communication.
- Experience in social media management, Google Ads, Meta Ads, and content marketing.
- Strong skills in data analysis and performance reporting (Google Analytics, Meta Insights, etc.).
- Excellent project management and organizational skills.
- Creative mindset with attention to detail and brand consistency.
- Strong written and verbal communication skills (Arabic & English).
