About the Role
We are seeking a proactive and creative Social Media Account Manager to oversee and elevate the online presence of Bustanji Group. This role will manage the company’s social media accounts, drive engagement, build brand awareness, and align social strategies with business objectives.
Key Responsibilities
- Develop and implement social media strategies across channels (Facebook, Instagram, LinkedIn, TikTok, X, etc) to grow brand visibility, engagement, and lead generation.
- Manage and maintain the company’s social media accounts: create and publish content (posts, stories, videos), schedule and maintain a content calendar.
- Ensure consistent brand voice, visual identity, and messaging across all platforms.
- Monitor trends in social media and digital marketing, evaluate emerging platforms and tools, and adapt the strategy accordingly.
- Engage with the online community: monitor comments/messages, respond/influence as appropriate, and build relationships with followers and influencers.
- Coordinate with internal teams (marketing, design, product, sales) to support product launches, campaigns, promotions, and ensure social content aligns with broader business and marketing initiatives.
- Plan and execute paid social media campaigns (ads, boosted posts) in coordination with budget, targeting, and KPIs.
- Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, click-through rates, conversion, and ROI; prepare regular performance reports and derive insights for optimization.
- Manage content creation workflow: liaise with designers/photographers/videographers, ensure timely delivery of assets.
- Stay up-to-date with platform algorithm changes, best practices, and industry trends; recommend improvements and innovate.
- Maintain social media policy and compliance with brand guidelines and any region-specific regulations.
Qualifications and Skills
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- Proven experience (usually 2-4 years or more) managing social media for a brand or agency, preferably in Jordan or the MENA region.
- Strong writing skills in English; Arabic proficiency is highly preferred.
- Deep understanding of major social platforms (Facebook/Instagram, LinkedIn, TikTok, X), their algorithms, trends, and best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (native platform dashboards, Google Analytics).
- Hands-on experience running paid social campaigns and optimizing for performance.
- Creative mindset: ability to generate engaging content ideas, visuals, storytelling. Familiarity with design tools (such as Canva, Adobe Creative Cloud) is a plus.
- Excellent interpersonal and communication skills; ability to collaborate across teams and manage multiple projects/deadlines.
- Strong analytical skills, ability to interpret data, and translate insights into action.
- Self-motivated, proactive, and adaptable in a fast-paced environment.
Working Conditions
- Full-time role based in Amman.
- May require occasional after-hours work or social media monitoring outside standard hours (depending on campaign/launch).
- Reporting to the Marketing Manager or Digital Lead, close collaboration with creative/design, product/operations, and sales teams.
Success Metrics
- Increase in social media followers and engagement rates for all company channels.
- Improved conversion from social to leads or sales (where applicable).
- On-budget and on-schedule paid social campaigns with measurable ROI.
- High brand consistency and positive sentiment across social channels.
- Quality of content production and timely delivery of social media calendar items.
