About Jo Academy
Jo Academy is a pioneering Jordanian e-learning platform, established in 2014, offering high-quality, technology-driven education for students from primary to university levels across national, international, and training curricula. With a mission to empower the next generation of learners, Jo Academy supports over two million students with thousands of interactive courses and materials—including during the COVID-19 transition when it produced 5,000 educational videos in just 100 days.
Jo Academy is expanding into the regional market and integrating emerging technologies such as AI-powered adaptive learning, AR/VR, and virtual schools — all while retaining Jordan as its tech hub. The company blends education and innovation with social impact—offering scholarships, educational lab access, and support for underserved communities throughout Jordan.
About The Role
The E-Commerce Manager leads Jo Academy’s online sales strategy and digital customer experience across all e-commerce channels. This role is responsible for optimizing the end-to-end purchasing journey — from discovery and subscription through checkout and after-sales — while driving online revenue, conversion, and retention.
The E-Commerce Manager collaborates closely with the Marketing, Technology, Product, and Operations teams to deliver a data-driven, user-friendly, and scalable e-commerce ecosystem that supports the company’s EdTech growth strategy.
Key Responsibilities
- Develop and implement the overall e-commerce strategy aligned with business and revenue goals.
- Oversee Jo Academy’s online sales platforms (website, app, and potential marketplaces).
- Manage digital product listings, subscription models, pricing, and promotional campaigns.
- Optimize the online customer journey to enhance conversion and retention rates.
- Partner with marketing teams to plan seasonal campaigns aligned with student enrollment cycles (e.g., Tawjihi, university prep).
- Lead upselling and cross-selling initiatives, including course bundles and value-added services.
- Ensure smooth checkout processes, secure payment gateways, and efficient refund policies.
- Analyze user behavior and funnel metrics to improve UX and reduce drop-offs.
- Collaborate with Customer Support to improve post-purchase satisfaction and NPS.
- Monitor KPIs such as traffic, conversion, CAC, CLV, and AOV to guide strategy.
- Conduct competitor benchmarking and trend analysis within the EdTech and e-commerce space.
- Work with Product and Tech teams to maintain integration between payment systems, CRM, and LMS.
- Collaborate with Content and Marketing to ensure accurate and compelling product representation.
- Coordinate with Finance on pricing, commissions, and e-commerce reporting.
- Present performance reports and insights to leadership for strategic planning.
Qualifications
- Bachelor’s degree in Marketing, Business, E-Commerce, or related field (MBA is a plus)
- 6+ years of experience managing e-commerce platforms, ideally within EdTech or digital services
- Fluent in English and Arabic
- Strong understanding of online sales funnels, conversion optimization, digital growth strategy, CRM/ e-commerce tools (Shopify, WooCommerce, Magento, or custom platforms), analytics tools (Google Analytics, Hotjar, Data Studio), and payment gateway integrations.
Competencies
- Behavioral: Strategic thinking, leadership, innovation, ethical judgment, communication, problem solving, change management, and collaboration.
- Technical: Digital transformation, e-commerce analytics, growth marketing, performance tracking, and user experience optimization.
Why Join Jo Academy?
- Shape the future of digital education and e-commerce in Jordan and beyond.
- Work in a fast-paced, innovation-driven environment with cross-functional collaboration.
- Lead high-impact initiatives that directly affect millions of learners.
- Be part of a growth-focused team driving technological transformation in education.
