Job Purpose As the SDR Coordinator specializing in Content Lab services, you will be responsible for generating and qualifying new business opportunities focused on our creative and content-driven solutions. These include Content Creation Retainers, Website Development, Live Event Coverage, and Report Creation & Curation. You will engage prospects through targeted outreach, understand their content and digital needs, and position Content Lab's offerings to address business challenges.
Duties & Responsibilities Lead Generation & Pipeline Development
- Drive consistent weekly and monthly lead generation through strategies like cold calling, email outreach, social selling, and networking
- Dive into target markets to identify and prioritize high-potential prospects that align with company objectives
- Evaluate leads against defined criteria (e.g., budget, authority, need, timeline) to ensure they match the ideal customer profile
- Facilitate meaningful engagements by scheduling meetings or demos for the Sales team with qualified prospects
- Strengthen relationships by following up on outreach, addressing objections, and sharing value-driven information
- Hit daily and weekly goals, maintaining a steady cadence of calls, emails, and LinkedIn outreach to fuel the pipeline
- Partner with the Sales team, to streamline lead handoffs and ensure alignment in the sales journey
- Stay informed on company offerings, industry trends, and competition to effectively pitch and position solutions
- Relay insights from prospects to marketing and product teams to refine targeting and messaging strategies
- Leverage CRM systems, engagement platforms, and analytics tools to optimize lead management and workflows
Sales Development Strategy & Execution
- Work with the VP of Growth, and Marketing team to shape and refine strategies that boost lead generation, qualification, and conversion
- Implement proven methodologies to enhance cold outreach, social selling, and prospect engagement techniques
- Align with marketing to synchronize target personas, campaigns, and messaging for maximum impact
Cross-Functional Collaboration
- Partner with the Sales team to ensure smooth lead transitions and boost conversion rates
- Stay in sync with marketing teams to ensure alignment on campaign goals and messaging strategies
Process Optimization & Innovation
- Regularly analyze and optimize SDR workflows to improve efficiency and conversion rates
- Stay ahead of trends and implement cutting-edge sales tools and strategies to enhance team performance
Performance Monitoring & Reporting
- Monitor and analyze key metrics like outreach activity, meetings booked, and lead conversion rates
- Use CRM tools and analytics to generate actionable reports and identify areas for improvement
Education, Experience & Qualifications
- Bachelor's degree in business administration, Marketing, or a related field
- (1-3) years of experience in sales development, sales operations, or a related field.
- Experience in sales, client interaction, in the technology or language services sector.
- Good organizational skills and attention to detail.
- Eagerness to learn and grow in a dynamic, fast-paced environment.
- Strong interpersonal and communication skills, with a proven ability to collaborate effectively within cross-functional teams and engage with stakeholders at all levels.
- Professional attitude, resilience, and a positive approach to challenges.
- Good understanding of sales methodologies, tools, and CRM systems (e.g., Salesforce, HubSpot, Outreach)
- Excellent command of both spoken and written English and Arabic
Behavioral Competencies - Team Building & Management
- Conflict Management
- Time Management
- Results Orientation
- Influencing Others
Technical Competencies
- Sales and Prospecting Expertise
- Analytical and Data-Driven Decision Making
- CRM and Sales Technology Proficiency
- Adaptability and Continuous Learning
- Customer and Market Insight
