Digital Marketing & Social Media Supervisor - Immediate Hiring!Role SummaryAs the Digital Marketing Supervisor, you will lead the strategy, execution, and optimization of digital marketing initiatives that drive brand visibility, lead generation, store footfall, and online/offline conversion across modern retail channels. You’ll work closely with trade and marketing teams to integrate digital touchpoints, measure performance, and ensure our consumer electronics offerings stand out in a competitive market.
Scope of Work and ResponsibilitiesDigital Strategy & Planning
· Develop annual and quarterly digital marketing plans aligned with overall marketing & business transformation goals.
· Identify target audiences in modern trade (hypermarkets, specialty stores, electronics chains) and define channel strategy (social media, display ads, search, email, mobile & app) tailored to those audiences.
· Integrate offline shopper data / in-store insights with digital analytics to refine strategy.
Digital Media Buying
· Plan and manage digital media buying strategies across performance platforms (Google Ads, Meta, TikTok, YouTube, programmatic, and display networks).
· Negotiate and optimize media budgets, ensuring efficient allocation across channels to achieve campaign KPIs.
· Collaborate with agencies or in-house teams to ensure data-driven targeting, bidding, and retargeting strategies.
· Monitor and analyze campaign performance, delivering actionable insights and ROI optimization recommendations.
· Stay updated on digital media trends, algorithms, and ad tech tools to maintain competitive edge.
· Coordinate with creative, content, and design teams to align media buying with brand objectives and commercial priorities.
· Supervise the implementation of tracking pixels, conversion tags, and analytics dashboards to ensure full funnel measurement.
Campaign Management & Execution
· Plan, launch, manage, and optimize multi-channel digital campaigns (paid social, search, display, video, retargeting) to promote products, promotions, and new launches.
· Oversee creative asset production (images, video adverts, creatives) ensuring brand consistency, high visual impact, and suitability for local markets (language, culture).
· Manage content calendar and coordinate with Content, Videographer, and Trade teams to supply materials.
Performance Measurement & Optimization
· Define KPIs (CPC, CPA, CTR, ROAS, conversion rates, store visit uplift, etc.), set benchmarks, and monitor campaign performance.
· Use analytics tools (Google Analytics, social media insights, ad platform dashboards) to gather data; perform A/B tests, optimization tactics, and periodic reviews.
· Report findings to senior leadership and recommend actionable improvements.
Budget & Resource Management
· Prepare and manage digital marketing budget, track spend vs ROI.
· Allocate resources across channels and prioritize high-impact campaigns.
· Mentor and supervise junior digital marketing / content staff or freelancers.
Qualifications & Skills· Bachelor’s degree in Marketing, Digital Media, Business, or related field.
· 4–6 years of experience in digital marketing, ideally in retail / consumer electronics or related industries.
· Proficiency with digital advertising platforms (Meta, Google Ads, TikTok, etc.), SEO / SEM, display, retargeting, and performance tracking tools.
· Strong analytical skills — able to interpret data, run reports, perform tests, and draw actionable insights.
· Creative mindset with strong visual sensibility; ability to oversee or guide creative production.
· Excellent written and verbal communication in English; knowledge of Arabic is highly preferred.
· Ability to work under tight deadlines, prioritize multiple campaigns, and collaborate cross-functionally.
What We Offer / Why This Role Matters· Opportunity to lead digital marketing in a top electronics retail environment in the Middle East.
· High visibility role, working closely with senior leadership and cross-departmental teams.
· Competitive compensation and opportunity for growth as we expand our digital / omnichannel presence.
If you’re experienced in Digital Marketing, Media Buying, and Social Media, we’d love to hear from you. Send your updated CV to recruiting@leaders.jo and join our growing marketing team.
