The Digital Marketing & Media Specialist at Zain Cash Jordan is responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, engagement, and customer acquisition. This position requires a creative thinker with strong analytical skills who can manage various digital marketing channels including social media, email, SEO, and PPC campaigns. The Specialist will collaborate with cross-functional teams to ensure alignment between marketing initiatives and business objectives.
Key Responsibilities
- Develop and implement digital marketing strategies that align with overall marketing goals and business objectives
- Manage and optimize multi-channel digital advertising campaigns including social media, Google Ads, SEO, and email marketing
- Analyze and report on campaign performance and metrics, providing actionable insights and recommendations for continuous improvement
- Collaborate with creative teams to produce engaging content for various digital platforms (social media posts, blog articles, email newsletters, etc.)
- Monitor industry trends, market changes, and competitor activities to identify new opportunities and keep our strategies relevant
- Build and maintain strong relationships with external vendors and media partners
- Conduct A/B testing on various digital campaigns to optimize effectiveness and drive higher engagement
- Ensure brand consistency in digital communications while adapting content for different platforms and audiences
- Utilize analytics tools (Google Analytics, social media insights, etc.) to track user behavior and high-performing content initiatives
- Assist in managing the marketing budget, ensuring optimal resource allocation across digital channels
- Work closely with sales and customer service teams to develop strategies that generate leads and enhance customer loyalty
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 2-4 years of experience in digital marketing, preferably in the fintech or telecommunications industry
- Proficient in using digital marketing tools (Google Ads, social media platforms, Email marketing tools) and analytics software (e.g. Google Analytics)
Preferred Qualifications
- Strong understanding of SEO/SEM strategies and best practices
- Creative mindset with the ability to produce compelling digital content
- Excellent communication skills, both written and verbal
- Strong analytical skills and experience in interpreting data to drive decision-making
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
