This job is located in Erbil, Kurdistan Region, Iraq, Apply only if you willing to relocate to Erbil.
Position Summary
The Head of Commercial will lead and oversee the company's commercial strategy, driving revenue growth, profitability, and market expansion. This role requires a strong background in data-driven decision-making and advanced proficiency in ASP (Application Service Provider/ASP.NET – depending on your context) to support business operations, digital platforms, and performance optimization. The ideal candidate will combine strategic vision with hands-on commercial execution, ensuring the organization stays competitive and innovative.
Key Responsibilities
Strategic Planning
- Develop and implement the company's commercial strategy in alignment with overall business objectives
- Define and drive the company's commercial vision, ensuring alignment with overall business goals
- Develop and implement medium- and long-term commercial strategies focused on sustainable revenue growth
- Lead market expansion initiatives through geo-marketing, competitor analysis, and customer insights
- Establish pricing strategies, sales priorities, and sponsorship plans to support business objectives
- Collaborate with top management to refine business models and explore new revenue streams
- Monitor competitors, market trends, and industry benchmarks to adjust strategies proactively
Sales & Business Development
- Lead pricing, sales, partnerships, and business development initiatives to maximize revenue
- Oversee all B2C sales activities, ensuring alignment with corporate objectives
- Design incentive schemes for the sales team to boost productivity and customer acquisition
- Analyze sales trends and pipeline data to identify new business opportunities and areas for improvement
- Manage and grow key accounts, building long-term client relationships and strategic partnerships
- Ensure compliance with contractual, financial, and regulatory requirements in all commercial activities
Geo-Marketing & Market Research
- Lead geo-specific campaigns and regional marketing activities tailored to local market needs
- Oversee market segmentation and expansion plans in underpenetrated or competitive areas
- Work with the marketing team to develop localized go-to-market strategies for new and existing offerings
- Conduct market research related to the product
Public Relations & Sponsorship
- Lead public relations strategy to elevate company reputation and stakeholder trust
- Identify and manage strategic sponsorship opportunities to increase brand exposure and goodwill
- Represent the company in key industry events, conferences, and with governmental or institutional partners
- Coordinate with internal departments and media agencies to deliver impactful PR and sponsorship campaigns
Campaign & Social Media Management
- Develop and implement marketing initiatives across digital, print, and social media channels
- Review and approve content, including copywriting, graphics, and video production
- Monitor and analyze campaign performance indicators to modify strategy for best results
- Create and implement social media strategies to boost brand visibility and engagement
Product Management & Branding
- Advise on new products to introduce to up-sell current users
- Create Go-To market strategies and follow-up on product success in the market
- Manage the company's brand image and guarantee uniformity in marketing materials
Analytics & Reporting
- Use data analysis and reporting tools to forecast trends, evaluate performance, and identify new market opportunities
- Drive digital transformation initiatives, leveraging ASP technologies to optimize commercial platforms, reporting dashboards, and client-facing solutions
- Use analytical tools to track marketing performance and gain insights
- Improve marketing strategy using data-driven insights
Team Management
- Lead, mentor, and develop a high-performing commercial team
- Guide and support the marketing team in achieving departmental goals
- Develop team skills and know-how through knowledge sharing and by utilizing specialized training programs through HR
- Collaborate with other departments to ensure goals are aligned and offerings, products, and campaigns are delivered on time
- Manage connections with external vendors, such as advertising agencies
Qualifications & Skills
- Bachelor's degree in Business Administration, Economics, Computer Science, or a related field (Master's preferred)
- Proven experience (7+ years) in a senior commercial role, preferably as Head of Commercial, Commercial Director, or similar
- Strong background in data analysis, business intelligence, and data-driven decision-making
- Hands-on experience with ASP / ASP.NET platforms
- Strong financial acumen with experience in budgeting, forecasting, and profitability analysis
- Excellent negotiation, communication, and leadership skills
- Ability to thrive in a fast-paced, dynamic environment with cross-functional collaboration
- Strategic thinker with the ability to translate vision into actionable plans
- Fluent in English and Arabic; Kurdish is a plus
