About the job
This Marketing Manager will oversee the development and execution of integrated marketing plans that align with the airline’s commercial objectives, ensuring consistent messaging and impactful campaigns across all channels.
Duties & Responsibilities:
- Develop and lead integrated marketing and communication plans.
- Translate business goals into actionable marketing initiatives.
- Create annual and quarterly marketing roadmaps and campaign calendars.
- Plan and manage brand campaigns (ATL, BTL, Digital).
- Coordinate with cross-functional teams and external agencies.
- Manage agency relationships, creative briefing, and performance evaluation.
- Monitor budgets, allocate resources, and evaluate ROI.
- Define KPIs, track campaign performance, and recommend improvements.
- Oversee brand messaging consistency across customer touchpoints.
- Support PR and reputation management during sensitive periods.
Knowledge & Skills Required:
- Excellent communication and interpersonal skills.
- Proficient in English (spoken & written).
- Strong knowledge of marketing strategy, campaign planning, and brand management.
- Skilled in content creation, communication, and stakeholder engagement.
- Proven ability to lead teams and manage external agencies.
- High level of creativity, innovation, and adaptability in dynamic markets.
Qualifications:
- Bachelor’s degree in marketing or any related field.
- Minimum 5 years of experience in Marketing
Only candidates under consideration will be contacted.
