Search Engine Marketing and Paid Search Manager

Gathern.co • Full-time • عمان, JO • 6m ago

Develop optimization strategies that increase the company's search engine results rankings
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages
Implement link-building campaigns in coordination with client SEO goals
Assist in the development and execution of communication/content strategies via social communities in coordination with SEM goals
Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
Collaborate with other team members to manage SEM strategy
Update content and website links for maximum optimization and search engine rankings
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them
Boost the conversion rates between the full funnel segments by bringing in creative Ideas to boost the KPIs
Work with team members to understand data requirements and objectives, resulting in successful deliverables
Analyze and report on critical performance metrics

Requirements

A minimum of 5 years of experience in a related role and in the start-up space
Prior experience in a similar role, as well as experience building effective multi-channel PPC, SEO, and SEM.
Have solid channel analysis and reporting expertise, including Google Analytics experience
You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
Professional experience in A/B testing and Data-Analytics
Basic understanding of business financials, ROI, and profitability concepts
A portfolio of successful growth implementations and interventions
Quick learner who can collect, organize, analyze, and communicate data and information
Excellent written and oral communication skills, good presentation, and persuasion skills

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