Role Purpose
To lead the team of Merchandisers to ensure resources are utilized efficiently and effectively to deliver on in-store visibility
objectives and maintain smooth in-store operations, while talent is being developed to better serve the brands and the customer.
Key Accountabilities
Manage Resources Effectively & Efficiently
- Set a journey plan for Merchandisers that delivers on the coverage target assigned and based on business need. Ensure Merchandisers are following the journey plan with discipline.
- Ensure Merchandising resources are utilized efficiently, identify opportunities to utilize resources better, and opportunities to improve coverage, as long as the return on investment is justified.
- Deploy/Manage any potential additional Event Resources (provided on exceptional basis) in an efficient and effective manner.
- Plan Merchandisers leaves in a way to avoid overlapping, and have a replacement plan if needed.
Build Merchandisers Capability
- Ensure merchandisers classroom training is conducted on basic brand knowledge as well as other skills required for the job like communication, negotiation, managing a team etc…
- Ensure Merchandisers have the right on boarding program including clear job description, KPIs, responsibilities & accountabilities.
- Provide on-the-job training for merchandisers in the field by shadowing them and providing feedback.
- Spend a minimum of 2 hours daily on Merchandisers on-the-job training based on aligned journey plan.
Merchandises Career & Development
- Evaluate Merchandisers performance on frequent basis by providing action plan and feedback (at least 1 feedback/day to be given).
- All Merchandisers should have a performance review conducted at least once a year.
Store Service Level Agreements
- Ensure Service Agreements are signed with each store, stating the service commitments from our side to customer and vice versa. This includes merchandising support, delivery support, replenishment schedule etc…
- Track execution of service agreements by store and highlight any discrepancy to channel head.
Enable Merchandisers to deliver Quality In-Store Execution
- Deploy to merchandisers the yearly corporate agreement by customer and the monthly initiative agreements by store. Through the merchandisers, ensure all agreement elements are executed across all stores both on-shelf, off-shelf and across all multi locations.
- Maintain compliance tracking of all agreement elements and report to SDO team on frequent basis all discrepancies in execution vs agreement.
Deliver Competitor Reports
- Share Competitor activity report on monthly basis with the sales and business development team.
- Activities to capture include new launches, off-shelf displays and promotions, new POSM, pricing, leaflet inserts, planogram changes etc…
Academic Education & Professional Certifications
- Business administration or any related field
Operational & Managerial Experience
- Minimum 1-3 years’ experience in sales
