Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others.
Website
http://leoburnettmea.com/
Industry
Advertising Services
Company size
5,001-10,000 employees
177 associated members LinkedIn members who’ve listed LEO MEA (Middle East & Africa) as their current workplace on their profile.
Responsibilities
- Conduct daily checks and swipes across social channels to monitor the online conversation around the brand.
- Customize responses to accommodate to each complaint, user and social channel.
- Collaborate with the wider content team consisting of the content team and the client’s internal team.
- Collaborate across the multifunctional team and the client to stay updated on all new initiatives and communicate the right information.
- Strong attention to detail.
- Liaise with the brand representative to create FAQs responses.
- Create reports and content analysis based on engagement data using listening dashboards.
- Create crisis report social listening dashboards to monitor and report during crisis.
Qualifications
- Bachelor's degree in communications, journalism, English or related field.
- Bi-lingual (English/Arabic) proficiency is ideal.
Required Skills
- Knowledge in Sprinklr, Hootsuite or any other similar social engagement tool.
- Experience planning and leading community initiatives.
- Ability to identify and track relevant community KPIs.
- Excellent verbal communication skills.
- Excellent writing skills.
- Hands on experience with social media management.
- Ability to interpret website traffic.
- Knowledge of online marketing.
- Attention to detail, critical-thinker and problem-solve.
