Accountabilities & Key Roles:
- Develop, implement, and manage digital marketing campaigns across various online platforms.
- Monitor and analyze digital marketing performance metrics to optimize campaigns.
- Coordinate with the Branding department to ensure brand consistency in all digital content.
- Manage social media accounts and engage with online communities.
- Collaborate with internal teams and external vendors for content creation and campaign execution.
- Prepare regular reports on campaign effectiveness and recommend improvements.
- Stay updated with industry trends and digital marketing best practices.
- Support the development and execution of SEO/SEM strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Relevant certifications in digital marketing (preferred).
Experience:
- 2+ years of experience in digital marketing roles.
- Experience with campaign management on multiple platforms (social media, search engines, email, etc.).
- Proven track record managing branding-related digital projects.
Competencies:
- Strong analytical and reporting skills.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and teamwork skills.
- Creativity and attention to detail.
- Ability to manage multiple projects and deadlines.
- Knowledge of SEO, SEM, and content marketing.
- Adaptability and willingness to learn.
