About the job
Join Orange Jordan Family , Where Caring, Responsibility & Boldness drive growth, innovation & collaboration!Be part of a team that's shaping the future.We are committed to offering the best to our customers, colleagues & stakeholders.We keep our promises, act responsibly and speak the truth.We are ambitious and determined and take the initiative to seize opportunities.#Lifeatorange #Orangeishere #careersinjordan #nowhiring #jobopening #technology #boostyourcareer
Key Accountabilities :
Develop and implement comprehensive CVM strategies and marketing plans that align with Orange Jordan’s business objectives and Orange Group’s strategic direction, ensuring consistent growth in customer value and revenue.Design, execute, and continuously optimize data-driven marketing campaigns across multiple channels (SMS, email, push notifications, in-app messaging), focusing on customer engagement, retention, and churn reduction.Conduct advanced customer segmentation and profiling to identify high-potential segments, personalize offers, and enhance customer experience across all touchpoints.Manage the full lifecycle of products and services, including roadmap planning, performance monitoring, and corrective actions to ensure relevance and profitability.Lead cross-selling and up-selling initiatives using all available channels, aiming to increase customer spend and maximize lifetime value.Monitor and analyze key performance indicators (KPIs) such as ARPU, churn, usage behavior, and customer satisfaction, translating insights into actionable strategies and tactical plans.Collaborate closely with cross-functional teams including product, technology, analytics, customer service, and sales to ensure alignment and successful execution of CVM initiatives.Partner with data scientists and business analysts to leverage predictive models, segmentation schemes, and use cases that support business decisions and campaign effectiveness.Drive innovation in customer value offerings and digital transformation initiatives, including platform upgrades, new service modules, and enhanced digital experiences, in coordination with Orange Group.Oversee CBM platform operations, ensuring technical and business alignment with vendor partners, and managing upgrades, enhancements, and support activities.Conduct ongoing market research, competitive benchmarking, and trend analysis to identify unmet customer needs and opportunities for differentiation and growth.Support marketing management and segment owners with strategic insights, dashboards, and performance reports to facilitate informed decision-making.Coordinate with internal and external stakeholders to deliver compelling value propositions, streamline customer journeys, and improve loyalty and satisfaction.Track daily, weekly, and monthly revenue and usage trends, initiating timely and targeted promotions or offers to address performance gaps and capitalize on opportunities.Ensure compliance with data privacy regulations and champion a data-driven culture across the organization, promoting the ethical and effective use of customer data.Prepare and present dashboards, campaign results, and strategic recommendations to senior leadership, including the CEO, CMO, and management board, contributing to high-level planning and performance reviews.
Education & Experience:Bachelor’s degree in Marketing, Digital Marketing, IT, or Telecom Engineering7–10 years of experience in marketing, with at least 3–5 years in a management role focused on CVM or CBM.Strong background in telecom services and product marketing management.Proven experience in digital marketing, campaign design, and customer lifecycle management.Deep understanding of CVM principles, methodologies, and best practices.Strong analytical skills with the ability to derive actionable insights from complex datasets.
