Job Title: Advertising PPC Specialist
Location: Amman, Jordan
Department: Marketing
Requirement:
About Us
DCP is a multi-national company with operations in over 20 countries, and over 90 years of experience serving the construction industry with innovative products and solutions. The company specializes in developing, manufacturing, and marketing innovative construction materials and offers one of the most extensive product ranges on the market.
Position Overview
We are seeking a data-driven and creative PPC Specialist to manage and optimize paid advertising campaigns across Social Media platforms and Amazon. The ideal candidate will be responsible for driving high-quality traffic, increasing conversions, and maximizing return on ad spend (ROAS) through well-executed paid media strategies that align with our broader marketing objectives.
Key Responsibilities
- Develop and implement PPC strategies that align with overall marketing and business goals.
- Conduct comprehensive keywords and competitor research and audience targeting the different platforms.
- Collaborate with different team members and departments on creating engaging ad copy and landing page optimization to boost campaign performance.
- Setting up and managing PPC campaigns on different platforms.
- Monitoring and analyzing campaign performance data to identify trends and insights
- Adjusting bids and budgets across various campaigns to maximize return on ad spend (ROAS)
- Running A/B tests on ad copy and creatives to improve click-through rates (CTR) and conversion rates
- Track key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversions, and generate clear, insightful reports
- Staying up to date with PPC and SEM trends, strategies, and best practices
- Collaborating with other marketing team members to ensure a cohesive online marketing strategy
Qualifications
- Proven experience managing PPC campaigns for 3+ years.
- Strong understanding of digital advertising metrics, bidding strategies, and audience targeting.
- Experience with A/B testing, conversion rate optimization, and creatives best practices.
- Experience using Ads tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and Amazon Campaign Manager.
- Excellent analytical skills and a data-first mindset.
- Strong copywriting and communication skills are important.
- Ability to manage multiple campaigns across platforms with keen attention to detail.
