The Marketing Manager will be responsible for creating, executing, and managing strategic marketing initiatives aimed at enhancing the company's brand visibility, improving customer engagement, and boosting revenue across different channels. <\/span>
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<\/div>The ideal candidate will have 10-12 years of experience, a proven track record of leading successful marketing campaigns, managing cross-functional teams, driving innovative strategies, and using data-driven insights to optimize marketing performance.<\/span>
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<\/b><\/div> Job Duties:<\/b><\/span>
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· Develop and execute comprehensive marketing strategies that align with the objectives and goals of the mobile and IoT Business.<\/span>
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· Plan and execute multi-channel marketing campaigns, including digital, social media, influencers PR, and traditional media.<\/span>
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· Conduct comprehensive analysis to understand company and product positioning, identify target audiences, and establish specific marketing objectives across various product segments, geographies and channels.<\/span>
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· Develop and manage the calendar for marketing programs, events and activities.<\/span>
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· Conduct market research and analysis to identify key trends, consumer demands, and competitive advantages.<\/span>
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· Collaborate with sales, brand management team, and other departments to ensure marketing initiatives are well-integrated and aligned.<\/span>
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· Oversee the marketing budget, ensuring resources are allocated effectively to maximize return on investment (ROI).<\/span>
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· Track and evaluate campaign performance metrics, offering actionable insights and recommendations for ongoing improvements.<\/span>
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· Stay informed on industry trends, emerging technologies, and best practices to keep the company at the cutting edge of marketing.<\/span>
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· Guide the day to day activities of the marketing team, ensuring that the marketing objectives are implemented by the marketing team.<\/span>
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· Performs any other duties related to his job as assigned by the Direct Supervisor.<\/span>
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Requirements<\/h3>
· Bachelor Degree in Marketing or any related field<\/span>
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· 10-12 years of experience<\/span>
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· Professional Chartered Marketer (CIM)<\/span>
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