The Digital Marketing Specialist’s role is to design, create, and
deliver marketing programs to support expansion and growth of the company
services and products. This role requires an in-depth knowledge of the company's products
and market goals. Proficiency in web advertising, social media and web
development is a must. Familiarity with a wide range of field practices,
concepts, and procedures. Digital Marketing specialists rely on judgment in
planning and experience to accomplish identified goals.<\/span>
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Duties and Responsibilities<\/span><\/b>
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§ <\/span><\/span><\/span>Planning, development and execution digital
programs and campaigns, including online advertising, web site strategy and
design, social media, mobile, and deliverables.<\/span>
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§ <\/span><\/span><\/span>Developing, and managing digital layouts of communications
such as presentations, newsletters, event support materials, research papers,
and brochures.<\/span>
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§ <\/span><\/span><\/span>Interfacing with marketing communications
functions, as well as PR, events, retail and business product marketing teams.<\/span>
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§ <\/span><\/span><\/span>Leading ongoing management of digital touch
points, including all applications (home page and top-level sections), social
networking landing pages.<\/span>
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§ <\/span><\/span><\/span>Managing digital agency relationships, day-to-day
production, as well as campaign budgets and schedules.<\/span>
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§ <\/span><\/span><\/span>Developing and coordinating multimedia packages.<\/span>
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§ <\/span><\/span><\/span>Owning and maintaining site analytics, metrics,
and campaign reporting.<\/span>
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Requirements<\/h3>
Desired Skills & Experience<\/span><\/b>
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§ <\/span><\/span><\/span>Bachelor’s degree or diploma in a marketing
related field<\/span>
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§ <\/span><\/span><\/span> <\/span>5 Years of
experience in digital marketing within the retail sector<\/span>
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Core Competency Requirements<\/span><\/b>
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§ <\/span><\/span><\/span>Deep understanding of digital marketing and
digital production.<\/span>
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§ <\/span><\/span><\/span>In depth knowledge of SEO and AdWords programs.<\/span>
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§ <\/span><\/span><\/span>Proven experience delivering effective and
innovative digital campaigns.<\/span>
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§ <\/span><\/span><\/span>Solid understanding of web metrics, digital analytics,
with the ability to generate, analyze and interpret data.<\/span>
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§ <\/span><\/span><\/span>Must be able to work under constant deadline pressure
and manage multiple projects across multiple lines of business.<\/span>
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§ <\/span><\/span><\/span>Strong management skills, excellent oral and
written communication skills. Experience delivering digital campaigns for
mainstream products and services<\/span>
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In addition <\/span><\/span><\/b>
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§ <\/span><\/span><\/span>Ability to deliver on deadline<\/span>
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§ <\/span><\/span><\/span>Ability to multitask and to remain functional
under intense pressure<\/span>
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§ <\/span><\/span><\/span>Possess very strong communication skills (English
& Arabic), both written and verbal<\/span>
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§ <\/span><\/span><\/span>Possess very strong skills in management and
organization<\/span>
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