1. <\/span><\/span><\/span><\/b> <\/span>OVERALL JOB PURPOSE:<\/span><\/b>
<\/h3><\/td><\/tr>Manage the internal and external stakeholder and media communications plans to support the company’s above the line (ATL) and below the line (BTL) marketing, media and communication plan. Generate communication opportunities that are effectively capitalized on to elevate the company’s brand across stakeholder groups while attracting high traffic across the company’s various social media platforms.<\/span>
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<\/p>2. <\/span><\/span><\/span><\/b>JOB DIMENSIONS: <\/span><\/b>
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Key Dimensions:<\/span><\/b>
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Direct Reports /Total <\/span><\/b>
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§ <\/span><\/span><\/span>Senior Corporate Communication Officer<\/span>
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Financial Dimensions<\/span><\/b>
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§ <\/span><\/span><\/span>N/A<\/span>
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<\/p>3. <\/span><\/span><\/span><\/b>RESPONSIBILITIES/MAIN DUTIES:<\/span><\/b>
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Responsibilities<\/span>
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Main duties<\/span>
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§ <\/span><\/span><\/span>Develop and implement communications strategies<\/span><\/b>
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§ <\/span><\/span><\/span>Determine strategic communications campaigns that will help promote organizational goals.<\/span>
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§ <\/span><\/span><\/span>Develop and implement annual Environmental, Social and Governance initiatives, programs and events to all stakeholders and ensure reflecting positive the company's brand image and engaging employees such us but not limited to Better the company's Citizens.<\/span>
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§ <\/span><\/span><\/span>Handle the writing, proof reading and editing of the Company’s press releases, letters, invitations, marketing material, speeches, and any other communication in English/Arabic. <\/span><\/b>
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§ <\/span><\/span><\/span>Write relevant press releases and assign appropriate images where needed to promote the companies. <\/span><\/span>
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§ <\/span><\/span><\/span>Write speeches for the higher management as needed using focused language and conveying appropriate messages.<\/span>
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§ <\/span><\/span><\/span>Proofread and edit press releases, letters, invitations, marketing material, emails, speeches to ensure the highest standards and zero errors.<\/span>
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§ <\/span><\/span><\/span>Manage ATL internal and external communication plan<\/span><\/b>
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§ <\/span><\/span><\/span>Develop communication plan for the company's different ATL channels and social media platforms (e.g. LinkedIn, Facebook, and Instagram) to increase Company value preposition and promote the company brand.<\/span>
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§ <\/span><\/span><\/span>Identify and capitalize on opportunities to promote and positively represent the Company through internal and external communication. <\/span><\/span>
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§ <\/span><\/span><\/span>Seek new methods and creative strategies to increase internal and external awareness of key events and changes in the organization including the launch of new products, special events, local and global community service, and other topics of interest.<\/span>
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§ <\/span><\/span><\/span>Supervise the implementation of the communication plan to ensure higher traffic and hits.<\/span>
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§ <\/span><\/span><\/span>Monitor the content of the different social media platforms ensuring message is consistent and engaging.<\/span>
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§ <\/span><\/span><\/span>Use various tools, like SEO, to launch, upgrade, and regularly monitor the content of existing and new websites to ensure accessibility, ranking and accuracy. <\/span><\/span>
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§ <\/span><\/span><\/span>Manage BTL marketing material<\/span><\/b>
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§ <\/span><\/span><\/span>Supervise the production of the BTL material such as but not limited to brochures, corporate presentations and video clips, and advertisements to maintain branding guidelines and reflecting clear and interesting content.<\/span>
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§ <\/span><\/span><\/span>Develop PowerPoint presentations and edit/proofread existing presentations.<\/span>
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§ <\/span><\/span><\/span>Produce e-wire, or similar variations, at regular intervals.<\/span>
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§ <\/span><\/span><\/span>Prepare budgets and monitor cost control<\/span><\/b>
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§ <\/span><\/span><\/span>Develop the annual communication budget, monitor actual vs budget variances, and ensure effectiveness with maximum reach as per annual plan.<\/span>
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