Job Brief:
Oversees all advertising and branding efforts, including agency relations, social media management, and product launches. Ensures maximum impact, coverage, and brand equity through a 360-degree approach to ultimately achieve the set KPIs.
This role will be responsible for shaping the brand identity, driving growth, and ensuring consistent brand messaging across all channels.
Key Responsibilities:
- Handle the advertising and branding process of all Umniah's related projects
- Ensure Umniah's projects are complied with the brand guidelines
- Deliver all online and offline materials related to roadmap launches, and ensure an integrated launch with 360 effects
- Oversee website and eShop branding elements and designs
- Maintain and grow the number of followers on social media platforms
- Collaborate with the agency on the latest trends to work on reel ideas
- Monitor social media platforms for customers comments and complaints
- Cooperate with influencers in alignment with the agency to create content in alignment with the overall objective
- Manage agencies to ensure effective and on time launches
- Evaluate, approve, and follow up on the execution of media plans related to product launches
- Monitor and report the platforms' growth and work on post campaigns results to ensure achievement of KPIs
Requirements
Education:
Bachelor's degree in marketing or any other related field.
Level of Experience:
Intermediate Experience (5-8Yrs) in a related field.
Technical Skills & Knowledge:
- Excellent negotiation skills
- Excellent presentation skills
- Excellent time management skills
- Excellent communication skills both verbal and written
- Excellent command of English language both speaking and writing
- Good command of computer skills (Microsoft Office)
Certifications & Licensure:
- Digital Advertising Courses/Certifications
Tools & Systems:
Essential:
Microsoft office for reporting purposes
Desirable:
Meta Business knowledge
