As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand.
Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.
Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.
If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.
Responsibilities
- Prepare annual marketing plan with budget, in consultation with the Director of Marketing & Communication, Director of Sales, HODs, and the General Manager.
- Coordinates with Marketing team, Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting potential guests and in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and the social media agency on the tactical advertising campaigns' creative and media plans, including food and beverage promotions, rooms promotions, SPA promotions, wedding promotions, and conferences and events promotions.
- Coordinates with purchasing department and oversees the production of all the marketing collaterals.
- Constantly reviews hotel website and OTA channels to ensure content and library of images are updated and correct.
- Executes email marketing, and display advertising as needed.
- Verifies all advertising for the hotel on offline channels and digital channels is in alignment with brand voice and maintains consistency across all channels.
- Responsible for the photography and images of hotel across all departments. This includes photo shootings, styling, and editing of all hotel photos (internal/external building, hotel outlets, rooms, suits, SPA, Club Lounge, Winter Terrace, summer terrace, indoor and outdoor pool).
Social Media Content Management
- Plans social media engagement and content calendar along with the Director of Marketing & Communication and social media agency.
- Develops and executes promotions campaigns for F&B, weddings, SPA, rooms, and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by reviewing relevant guest comments (positive or negative) in social media channels and responding accordingly.
- Creates and develops social media stories and reels including coverage, editing, and uploading of content online.
Public Relations and Visual Asset Management (photos and videos):
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics, influencers, and bloggers.
- Enables all press releases for property events, promotions, and outlets.
- Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
- Supports execution of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention reports are completed monthly for property distribution.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel and the social media agency and the unit teams
- Manages photo shoots and video shoots for seasonal or festive promotions in coordination with unit teams.
Tracking and Reporting
- Ensures monthly collection and collation of marketing campaign ROI reports both online and from hotel, agency work report, influencer campaign reports and analysis with the Director of Marketing and Communication.
Desired Experience
Skills
Must-Have Skills
Marketing Communications, Online Marketing, Public Relations, Content Management, & Brand Management
Desired Experience
- Excellent spoken and written communication skills in both Arabic and English Languages
- Excellent interpersonal and collaborative skills
- Good working knowledge of Facebook, Instagram, Twitter and YouTube business accounts and analytic tools, as well as other important social media channels
- Working knowledge of design and photography/ videography software – photoshop, illustrator, CapCut…. etc.
- Photography skills or photography knowledge is a plus
- Working knowledge of MS office – Excel, Power Point
- Confident, amicable and ability to persuade and influence
- Self-starter with the ability to lead and own projects end to end
- Attention to detail and accuracy
- Exposure to hospitality industry
- Excellent time management skills and multi-tasking ability
- Excellent team player
