Position Overview: We are seeking a dynamic and results-driven Brand Manager to lead one or more of our CHC categories across the MENA region. The ideal candidate will possess a strong background in marketing principles with expertise in both direct-to-consumer (DTC) marketing strategies & OTC/ RX marketing.

This role requires strategic thinking, creativity, and the ability to collaborate with cross-functional teams to enhance brand performance and achieve business objectives.

Key Responsibilities:

Brand Strategy Development:

Develop and implement comprehensive brand strategies and annual plans that drivebusiness growth, brand equity, and sustainable performanceacross the MENA region, addressing consumer, healthcare professional, and trade needs as relevant to each brand.
Lead market and customer competitive analysis to identifygrowth opportunities, market trends, unmet needs, and evolving trendsacross the OTC and Consumer Health sectors.
Translate market insights and business priorities intoclear brand positioning, value propositions, strategic priorities, and actionable initiativesacross the brand lifecycle.
Ensure alignment of brand strategies withcountry priorities, commercial objectives, and overall MENA CHC business strategy.

Direct-to-Consumer Marketing:

- Leading DTC activities and supporting the digital marketing team in social media campaigns, and e-commerce initiatives, to enhance brand visibility and drive sales.
- Supporting the creation of an engaging content across various digital platforms to connect with consumers effectively.

Product Management:

- Oversee the lifecycle of OTC products, including product development, pricing, and promotional strategies tailored for the consumer & HCP market.
- Collaborate with the medical, R&D and regulatory teams to ensure product compliance and alignment with regional standards.

Integrated Marketing Campaigns:

- Plan and execute integrated marketing campaigns that encompass both online and offline channels, focusing on driving brand awareness and consumer engagement.
- Monitor and analyze campaign performance metrics, adjusting strategies as necessary to optimize results.

Sales Collaboration:

- Work closely with the sales team to develop and implement effectively the marketing & trade marketing strategies and plans that support brand objectives and enhance brand recall
- Provide training and support to sales teams on brand messaging, product benefits, and consumer engagement strategies.

Budget Management:

- Develop and manage brand budgets, ensuring effective allocation of resources to maximize ROI.
- Track and report on brand performance metrics, adjusting strategies as necessary to achieve financial targets.

Cross-Functional Leadership:

- Collaborate with cross-functional teams to ensure cohesive execution of brand initiatives.
- Foster a collaborative environment to leverage insights and expertise from different departments.

Stakeholder Engagement:

- Support building strong relationships with key stakeholders, including distributors, retailers, and healthcare professionals, to enhance brand visibility and support market growth.
- Support representing the brand at industry events, conferences, and trade shows to enhance brand presence and networking opportunities.

Qualifications:

Bachelor's Degree in Pharmaceutical Sciences is required, with additional qualifications in marketing or business administration considered a plus
5+ years of experience in brand management preferably within the CHC business model.
Strong understanding of the MENA market dynamics and consumer behavior trends supported by understanding the digital engagement with the consumer will be a plus
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Proven track record of successful brand strategy development and execution
Excellent analytical, communication, and interpersonal skills.
Proficiency in English; knowledge of Arabic is a plus.

Hikma Pharmaceuticals PLC

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Brand Manager - CHC