Job Summary:
Works to ensure that, a brand remains recognizable, up to date and exciting to customers. Plans ways to promote and change the public perception of brands. Adapting a brand strategy for a company target market.
Job Duties and Responsibilities:
· Translates and aligns local market and consumer information relevant to their brand as incorporated in approved Brand Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
· Understands the company strategy and how it applies to their brand.
· Works with the sales team to support the execution of local plans.
· Focuses on collecting and analyzing the financial information relevant for their brand to be reviewed by the Commercial director.
· Contributes to the preparation of the monthly updates by providing relevant cross-functional information and analysis on his brand.
· Conducts competitor/ market place analysis for the brand and proposes options to be considered by the Commercial Director to determine the relevant pricing strategy in a given market.
· Manages ongoing tracking of pricing activities within the market place relevant for his brand and provides the Commercial Director with understanding of opportunities and risks existing in the local market.
· Contributes to the sales efforts, by having an in-depth understanding of the brand position in the market and by liaising with the sales team to develop a change to the price of the brand. The scenarios are discussed with the sales manager then presented for review and approved or rejected by the Commercial Director.
· Prepares and develops an Integrated Marketing Communication Planning Brief specific to their brand, and submitted to the Commercial Director and Marketing Director for approval.
· Ensures a creative brief is created for their brand and that brief is well received and explained to internal/external parties.
· Leads the implementation of the agreed communication plan for his/her brand, including creative productions, cross-functional coordination with manufacturing, Customer Service & Logistics, Sales and Finance, within a framework provided by the Marketing Director.
· Participates in the media planning process for his/her brand through engagement in the Integrated Marketing Communication process.
· Contributes to the discussion with the Marketing Director to determine the risk and impact of Media Shifts (shift in time, shift to another vehicle, and shift to another brand) against achievement of the strategic results.
· Analyzes market information from Sales Company, Consumer Insights and Sales Controllers in order to contribute to the development of the Trade Promotional Guidelines to be approved by Commercial Director.
· Leads the development of the Trade Promotional Plans that are reviewed by the Marketing Director following specific input from the management on his brand.
· Implements of growth initiatives in local market for their specific brand(s), including trade materials, sales communication, launch plan, communication and support, POS execution, etc.
· Monitors volume achievement and inventory levels for their brands and liaises with the Sales team weekly to discuss changes in volume in order to propose adjustments to the Sales Manager.
· Manages budget to deliver marketing activity within the agreed budget and the budgeted margin.
· Develop an annual and Quarterly marketing plan in conjunction with the sales department.
· Estimates and establishes cost parameters, budgets, campaigns, and potential ROI.
· Performs any other duties related to his job as assigned by the Direct Supervisor.
Job Specifications:
· Bachelor's degree in marketing or any related field
· 8 years of experience
· Experience in marketing with a mix of ATL, BTL. Retail & Trade promotions
