About Lavina
Lavina has been crafting herbal and fruit teas in Jordan since 1979. A family-owned heritage brand,
we produce our teas in our own facility in Al Muwaqqar, certified to ISO 22000, HACCP and ISO
9001, and our products are sold across the GCC and Levant. Our promise is simple: naturally crafted
teas for everyday wellness.
We are a lean, ambitious team. Everyone owns real outcomes, works directly with the Managing
Director, and has a visible impact on where the brand goes next.
The role
As Export Manager you will grow Lavina across the region in two ways: by taking ownership of
existing export markets and their distributors, and by opening new markets — from finding and
signing the right partners to making the launch succeed on shelf. You will work closely with our sales,
finance & operations and production teams, and spend a large part of your time in market.
What you will do
Grow existing markets
• Own the relationship with distributors in your assigned GCC and Levant markets and manage
them against clear annual business plans
• Track sell-in, sell-out, distribution, stock levels and pricing; spot problems early and fix them
• Agree listings, promotions and in-store activation plans with distributors and key retail accounts;
control the trade marketing budget
• Manage orders, forecasts and collections together with our finance & operations and production
teams
Open new markets
• Assess and prioritise new markets: category size, channels, competition, regulation and pricing
• Identify, evaluate and negotiate with potential distributors; build the commercial terms and
agreements
• Plan and lead market launches, including product registration and labelling requirements, price
structures and launch activation
• Represent Lavina at trade shows and in meetings with retailers, distributors and partners
Across the role
• Build price structures from ex-works to shelf price and protect margins
• Report regularly on markets, pipeline and results to the Managing Director
• Bring market insight back to the team — competitors, consumer trends and product opportunities
• Roll up your sleeves: in a small team you will also handle tasks beyond your job title when the
business needs it
What you bring
Must have
• 5+ years in B2B / trade sales, including at least 3 years in export or regional (multi-country) sales
• Experience in FMCG — food and beverage strongly preferred
• Hands-on experience appointing, managing and negotiating with distributors or importers in GCC
and/or Levant markets
• Fluent Arabic and English, spoken and written
• Strong commercial and numerical skills: price structures, margins, Incoterms, payment terms
• Based in Amman (or willing to relocate) and able to travel 50%+ of the time; valid passport
Nice to have
• Experience in tea, coffee or hot beverages
• A track record of opening new export markets through to repeat orders
• Modern trade / key account experience with regional retail chains
• Existing network of distributors in the region
• Bachelor’s degree in business, marketing or a related field
What we offer
• Social security and private health insurance
• Food allowance and product allowance / perks
• Company-paid business travel across the region
• Direct reporting to the Managing Director and real ownership of your markets
• The chance to grow a heritage brand into new markets — and to grow with it
How to apply
Apply via LinkedIn or send your CV to lavina@megafood.jo with the subject “Export Manager –
[Your Name]”. Please mention the markets you have managed and one result you are proud of.
Our process: initial call → online interview → case study → visit to our facility with case presentation
and final interview.
