WE’RE HIRING | CONTENT CREATOR
BSM House is looking for a Content Creator who understands content as a core part of marketing strategy — not someone who simply writes posts or follows trends.
We’re looking for someone who can understand a brand, research its audience, build clear Buyer Personas, and turn those insights into content that captures attention, earns reach, builds trust, and drives real business results.
Key Responsibilities
• Conduct Audience Research to understand customer behavior, needs, pain points, interests, and motivations.
• Build and develop detailed Buyer Personas for different audience segments.
• Identify the right message, angle, and content approach for each persona.
• Develop Content Strategies aligned with each brand’s marketing and business objectives.
• Generate creative concepts for Reels, Short-Form Videos, Social Media Content, and Ad Creatives.
• Write strong Hooks, Scripts, Captions, and CTAs designed to capture and maintain attention.
• Understand the fundamentals of content distribution and social media algorithms, especially across Instagram, Facebook, and TikTok.
• Understand the factors that influence content performance, including Retention, Watch Time, Engagement, CTR, Shares, Saves, and Completion Rate.
• Know how to structure short-form videos to capture attention within the first few seconds and maintain viewer interest.
• Research trends and identify which trends are relevant to each brand instead of simply copying what is popular.
• Understand the relationship between organic content, paid advertising, and creative performance.
• Have a solid understanding of Meta Ads and how creative strategy can directly impact campaign performance.
• Collaborate with Media Buyers to analyze advertising results and turn performance data into new creative ideas and content angles.
• Analyze content performance and understand why certain pieces perform while others don’t.
• Continuously test new Hooks, Angles, Formats, Offers, and Creative Concepts.
• Work closely with videographers, editors, designers, and account managers to turn ideas into high-quality content.
• Participate actively in brainstorming sessions and contribute fresh concepts for different clients and industries.
• Maintain each brand’s unique Tone of Voice, Positioning, and Identity.
What We’re Looking For
We want someone with a combination of creative, strategic, and analytical thinking.
When receiving a new brand, your first questions should be:
Who is the audience?
What do they care about?
What problems are they trying to solve?
What makes them stop scrolling?
What message should we communicate to each audience segment?
Why would someone watch, save, share, or engage with this content?
And most importantly — what can turn a viewer into a customer?
Requirements
• Proven experience in Content Creation, Social Media, or Digital Marketing.
• Strong knowledge of Audience Research and Buyer Personas.
• Strong understanding of Short-Form Content and Content Distribution.
• Excellent ability to develop creative ideas and write Hooks and Scripts.
• Good understanding of consumer behavior and social media user psychology.
• Knowledge of Meta Ads and Paid Social fundamentals.
• Ability to read and interpret content performance data and use it to improve future content.
• Strong awareness of current social media trends, platform changes, and content formats.
• Ability to manage content for multiple brands while maintaining a unique voice and strategy for each one.
• Strong research skills and the ability to turn insights into actionable creative concepts.
• Proactive mindset — we want someone who brings ideas, not someone who waits for instructions.
A Strong Plus
Experience or knowledge in:
Storytelling • UGC • Creative Strategy • Content Funnels • Ad Creatives • Competitor Research • Consumer Psychology • Performance Marketing
We’re not looking for someone whose content strategy is simply:
“Let’s publish 12 Reels and 8 posts this month.”
We’re looking for someone who asks:
Why are we creating this content?
Who exactly are we speaking to?
What angle should we use?
Why would they care?
And what business result are we trying to achieve?
📍 Location: BSM House – Zarqa, Madinat Al Sharq
🕘 Position: Full-Time | 9:00 AM – 6:00 PM
How to Apply
Please send your:
CV + Portfolio / Previous Work
For portfolio samples, please clearly mention your role in each project:
Research / Strategy / Idea / Script / Execution
BSM House — Brand Story Makers
