Job Title: SEO and Media Buyer Specialist
Department: Marketing
Location: Opal Hotel, Amman – Queen Alia Airport Road
Job Summary:
The SEO and Media Buyer Specialist is responsible for improving the hotel's online visibility, driving qualified traffic, and managing paid media campaigns to support brand awareness, direct bookings, and overall digital growth.
Key Responsibilities:
- Develop and implement SEO strategies to improve website ranking and organic traffic
- Conduct keyword research, on-page and off-page optimization, and technical SEO audits
- Plan, execute, and optimize paid media campaigns across platforms (Google Ads, Meta, etc.)
- Monitor and analyze campaign performance, providing regular reports and insights
- Manage advertising budgets to maximize ROI and cost efficiency
- Collaborate with the marketing team on content strategy and website updates
- Stay up to date with SEO trends, algorithm updates, and digital marketing best practices
- Track key performance metrics (traffic, conversions, CPC, CTR, ROAS)
Requirements:
- Minimum 2-3 years of experience in SEO and media buying
- Proven experience managing Google Ads, Meta Ads, and other digital advertising platforms
- Strong analytical skills and proficiency with tools such as Google Analytics and Google Search Console
- Solid understanding of SEO best practices and website optimization
- Excellent reporting and communication skills
- Experience in the hospitality industry is a plus
- Fluent in English and Arabic
